Meta plans to monetize its own generative AI technology by December and joins Google in exploring practical applications. The company has been investing in AI for over a decade and recently created a new generative AI team to focus on commercialization.
OpenAI, which developed ChatGPT, has commercialized generative AI technology that can instantly create text and graphics. But Andrew Bosworth, his CTO at Meta, argues that Meta remains on the cutting edge with its recently formed generative AI team.
behind the curve. Meta aims to use AI to improve advertising effectiveness and apply the technology to all products, including Facebook and Instagram. The company also plans to incorporate this technology into the development of the Metaverse to make content creation more accessible. Meta’s AI research began in 2013 and he is now second only to Google in terms of the number of published studies.
got it. Generative AI has great potential to efficiently handle a multitude of tasks, but concerns remain about its impact on human control over civilization. In March, the US-based nonprofit Future of Life Institute launched a petition calling for a six-month moratorium on development of the technology. The petition has received support from Elon Musk and others.
But Bosworth objected to the petition, simply saying “no.”
He emphasized the importance of Meta’s ongoing investment in responsible development. Bosworth believes progress is hard to stop and that it’s important to understand how technology evolves before deciding on safeguards to ensure safety. I think it’s not only unrealistic, but ineffective.
Play catchup. Meta is not necessarily lagging behind in AI technology per se. The company has invested in his AI research since 2013 and has made great strides. According to his 2022 analysis by AI research analytics platform Zeta Alpha, Meta’s research output puts him second only to Google in terms of the number of published AI studies.
While other companies such as Google and OpenAI may be in the public eye in specific AI areas, Meta remains a prominent player in AI R&D. Meta’s focus on generative AI and the integration of its products with the Metaverse demonstrate the company’s commitment to being at the forefront of AI advancements.
why you care. Advances in Meta’s AI technology may improve ad targeting and effectiveness. AI-driven tools can help advertisers better understand their target audience, optimize ad placement, and personalize ad content, resulting in more effective campaigns.
Additionally, as Meta focuses on developing the Metaverse, advertisers will have to adapt their strategies to effectively attract users in this new virtual space. Employing AI technology is essential to creating immersive, interactive advertising experiences in the metaverse.