The tech giant announced this week that the beta version of its Meta AI business assistant is now being rolled out to advertisers and agencies of all sizes across major markets and languages around the world.
Meta AI was first introduced to small and medium-sized businesses in the US last October. Since then, the tech giant has found that businesses using its automated business assistant were able to resolve common account issues at a 20% higher rate and saw a 12% reduction in advertising costs per result after applying the AI assistant’s Opportunity Score recommendations.
Business Assistant is designed to optimize campaign performance with customized AI-powered recommendations, real-time guidance based on your account’s business data, and adds the ability to quickly restore deactivated accounts, update spending limits, and troubleshoot payment and delivery errors.
“As we continue to develop the Meta AI Business Assistant based on feedback from advertisers, you can expect expanded functionality focused on campaign planning and creation throughout 2026,” the company’s announcement said.
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Advertising and agency partners can access the AI Business Assistant within various Meta environments such as Ads Manager, Meta Business Suite, and Business Support Home.
The expansion of Meta’s automated business assistant comes at a time when the company is reducing its workforce while investing heavily in AI chips, top AI talent, data centers, and strategic AI acquisitions.
“We’re starting to see the potential for AI to understand our personal context: our history, our interests, our content, our relationships,” Zuckerberg said on Meta’s fourth-quarter investor call. “A lot of what makes agents valuable is the unique context they can see.”
The first wave of Meta chatbots introduced on Instagram were flagged for flirting with underage users, engaging in romantic role-playing, and producing racist and violent comments.
After additional evidence was reported, washington post Regarding Meta’s AI chatbot providing information on how to commit suicide in teen accounts, Meta announced that teens will no longer have access to the AI characters “until an updated experience is ready.”
