What is the story
Meta has announced a new feature called “Vibes,” a dedicated feed within the Meta AI app and Meta.ai. The platform is designed to share and create short form AI-generated videos, similar to Tiktok and Instagram reels. However, all content on the vibe is generated by artificial intelligence (AI). Mark Zuckerberg announced the launch of Vibes through an Instagram post featuring several AI-generated clips.
How does a “vibe” work?
When users scroll through a new feed, they encounter AI-generated videos from both creators and others. Over time, Meta's algorithms begin curating each user's personalized content. The platform also allows users to create videos from scratch or remix existing videos they encounter in their feed. You can add new visuals, music layers and style adjustments to your video before sharing.
Cross-post to Instagram and Facebook
Once the video is ready, users can share it directly with the Vibe Feed or send it to others via direct message (DM). The platform also supports cross-posts to Instagram and Facebook stories and reels. This feature extends the scope of user-generated content beyond just a dedicated vibe feed, allowing greater interaction and engagement across Meta's various platforms.
User reaction to “vibe”
The release of the vibe elicited a negative response from users. Many have expressed skepticism about the need for an AI-generated version of Tiktok, commenting in a Zuckerberg announcement post, one user commenting that “no gangster wants this.” New feeds could be met with user resistance, especially given the surge in AI content on social media platforms due to advances in AI technology.
Meta's AI Push
The launch of Vibes is due to Meta investing heavily in revamping its AI initiative. After several well-known exits, the company established an AI division called “Meta Superintelligence Labs.” The department has since reportedly reorganized into four groups focusing on basic models, research, product integration and infrastructure. This strategic change demonstrates meta's commitment to staying competitive in the rapidly evolving field of artificial intelligence.
