Meta expands its experiment with artificial intelligence and launches Vibes, a short video feed where each image is created by artificial intelligence. This new feature is coming to the Meta AI app and is targeted at Europe.
This rollout comes six weeks after its U.S. launch. Vibes first appeared in the US, followed by OpenAI’s release of Sora, a social platform for creating and sharing AI videos.
Vibes allows users to create and share short AI videos and view personalized feeds of content from other users. Mehta said the feed will become more personalized to users’ interests over time.
When creating content, you can generate a video from a prompt, remix someone’s work, add new visual elements, overlay music, and change the style to your liking.
“This creative experience is inherently social and collaborative, encouraging remixing, collaboration, and storytelling with friends.”
Meta also highlighted that the feed’s functionality is geared towards collaborative processes, with videos able to be shared or posted directly on the Vibes feed, sent to friends, or cross-posted to Stories and Reels on Instagram and Facebook.
“This creative experience is naturally social and collaborative.”
“Gang, no one wants this.”
“My brother posts AI junk on his app.”
“I think I speak for everyone. Huh…?”
Despite the active development of generated content, other market participants (such as YouTube) are considering regulatory measures and policies regarding AI materials. Advances in technology have led to more AI-generated content on platforms, sometimes leading to criticism over quality and ethics.
The advent of Vibes has caused some confusion. Meta has previously talked about fighting non-original content and encouraging creators who want authentic stories, not just short, meaningless material. Nevertheless, the company continues to push forward with the launch of Vibes, reporting that media generation on its Meta AI app has increased more than 10x since its launch.
In the context of AI content development, the launch of Vibes in Europe underlines Meta’s ambitions, but also raises questions about the quality, ethics and regulation of AI use in social networks.
