NEW YORK (Reuters) – Facebook and Instagram parent company Metaplatforms on Tuesday expanded its suite of generative AI advertising products with a tool that can automatically create variations of images and overlay text on top of them. announced that it would be provided.
The tool will launch in test form without the watermark the social media company has applied to all images generated by its user-facing Meta AI assistant, which executives said is touted as an important safety feature. He said this at a press conference.
John Hegeman, head of monetization at Meta, said the company is still figuring out how ad labeling will work and will have guidelines in place by the time the tool is rolled out globally, likely around the end of this year. He said he would share it.
The announcement comes as Meta spends billions of dollars building and supporting its generative AI models, while convincing advertisers they can get more in return by automating the work involved in the creative aspects of their campaigns. It was done while trying to do so.
Fellow digital advertising giant Google announced similar expansions to its AI advertising tools in February. Google said ads created using its tools will be labeled using SynthID watermarking technology developed by its AI research lab, DeepMind.
Meta's image generation tools allow advertisers to upload images of their products and then customize them by, for example, adjusting the orientation of the product or showing people using the product in different settings. You will be able to generate different versions of .
We are also expanding our text generation services for headlines and key selling points while adding the ability to overlay text directly onto generated images.
In the coming months, the company plans to add an option to enter text prompts that advertisers can use to adjust image variations.
As with previous generative AI tools, advertisers running campaigns in regulated industries such as politics will be prohibited from using the product.
Advertisers are rushing to adopt AI advertising tools that automate campaign placement for different user groups, but are generally reluctant to embrace newer generative AI tools.
Some brands are wary of the possibility of their logos or other intellectual property getting mixed into images produced by other companies, and are concerned about how tech companies use images uploaded to improve their models. expressing concern.
(Reporting by Katie Paul; Editing by Nick Zieminski)
