Meta's latest AI-powered editing tools are designed to simplify content creation for creators and artists without the need for editing skills.
Meta AI upgrades video editing
Meta has introduced a new AI-powered video editing tool using Meta AI. These tools are compiled on Meta's answer to Tiktok's Capcut on the Meta.ai website of the Meta AI app.
At its core, this new feature helps creators change short videos (up to 10 seconds) from a range of 50 presets. These AI prompts allow you to fine-tune everything from outfits to lighting, backgrounds and art styles.
This launch is fairly limited, but it's the first step in the big push of the meta towards AI video generation and editing tools. It is inspired by Meta's upcoming film Gen models. This is expected to drop later this year. Movie Gen allows users to generate fully edited videos using Nothing other than text prompts. You'll have full control over AI video editing.
Designed with creators in mind
Meta says they can develop these presets together with creators to make sure the available styles appeal to the audience, and easily include them for everyone to use in the editing app.
Here is an example of a preset:
- Change the costume to a space suit
- Change background lighting to sparkle from rainy days
- Turn your video into a vintage comic book illustration
- Turn real footage from a video game to something that looks straight
The idea is to make it easier to create edited, shareable content, as Meta's tools are integrated directly with Instagram and Facebook. Meta hopes that this feature will make it easy for anyone to create “high-quality video editing without video editing expertise.”
“We're building this feature so that everyone can create fun and interesting videos to creatively experiment and share. We also think it can change the way creators create content on the platform. Video editing capabilities are built into the editing app, making them a seamless part of the creative process.”
Meta via blog post
How can artists and creators use it?
For artists and creators, Meta AI's new tools can open up content opportunities. If you're promoting the latest release, you can now generate edited content with a few clicks, whether you're creating a visualizer for a reel or experimenting with styles. This is especially useful for professional video editors and independent musicians and labels who have no access to large marketing budgets.
Where can I try it?
This feature is currently available in the US and over 12 countries. It can be found on the Meta AI app, the Meta.ai website, and the Meta editing app. Videos edited with these tools can be instantly shared to Facebook and Instagram or Meta Discover Feed.
For now, usage is limited to a set of 10-second videos and fixed presets, but Meta says more customization options will come later this year.
This tool is somewhat limited, but it's an exciting preview of the future. With Movie Gen on the Horizon, the future of video editing may be as easy as entering your vision.
Routenote will partner with Meta to guide music to Facebook and Instagram. Get started for free at www.routenote.com
