Matthew McConaughey has filed an application to trademark his iconic catchphrase “It’s okay, it’s okay, it’s okay” with the aim of curbing misuse by artificial intelligence (AI).
The 56-year-old American actor first rose to fame when he uttered the line in the 1993 cult film stunned and confused first time.
More than 30 years later, those three words continue to follow him, and now he’s taken a major step toward stopping AI from replicating the phrase.
According to wall street journal, McConaughey has filed eight trademark applications in the past few months that have been approved by the U.S. Patent and Trademark Office (USPTO) to prevent AI applications or users from replicating his voice or likeness without his consent.
The same media reported. true detective Starr’s trademark application includes a seven-second clip of him standing on his porch and a three-second clip of him sitting in front of a Christmas tree.
In addition, variety He said there is another audio of him saying, “Okay, okay, okay,” and another audio of him saying, “Just keep living, okay?” Then he said, “I mean,” and then, after a pause, added, “What do we do?”
It is pertinent to mention that Matthew McConaughey applied to trademark the iconic phrase “Okay, okay, okay” in December 2023 and was granted approval two years later in December 2025. people I looked at the documents submitted by the USPTO and submitted them to a magazine.
