A consumer finance expert with 2.3 million followers on Twitter has warned that deepfake content is aimed at damaging his reputation.
Friday 7 July 2023 15:27 UK
Martin Lewis, founder of Money Saving Expert, warned that fraudulent ads for new AI-generated investment apps could lead vulnerable people to lose money and ruin their lives.
The ad reportedly Facebookwhich seems to indicate that Mr. Lewis supports the following: Elon Musk-Assisted with investment plans while appearing on an episode of the daytime program “This Morning” from home.
In an online video, Lewis appears to say that Musk’s new project “opens up new opportunities for the British public”.
Lewis, on the other hand, deepfake technology Duplicating his face and voice has been used to “distort and destroy” his reputation to scam people online.
“This is horrible. Never seen a deepfake video scam showing me,” he wrote on Twitter.
“Governments and regulators must step up to stop big tech companies from exposing dangerous fakes like this. People will lose money and ruin their lives.”
He said it was the first time he had been used for this kind of video fraud.
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Mr Lewis told the BBC: “These people are trying to distort and destroy my reputation in order to steal money from vulnerable people. and people’s mental health will deteriorate,” he added. to be influenced. “
He stressed the need for more work to regulate fraudulent advertising and protect victims of financial crime.
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“Vulnerable people and many non-vulnerable people are being scammed in this country and nothing is done about it,” he said.
He said there are currently no “appropriate” fines for big tech companies that get paid to run criminal ads.
The company that owns Facebook, Instagram and WhatsApp – meta – will work with Stop Scams UK to assist victims and remove fraud from its source as soon as it is discovered.
Facebook said it was investigating allegations that a video involving Lewis was made available to Facebook users.
