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Diving overview:
- Majors Management announced last week that it will bring AI-powered decision-making and automation to its convenience retail and fuel distribution businesses.
- Majors has partnered with software and AI engineering firm ResultStack to enhance several areas of its operations, including pricing, inventory, loyalty, labor planning, and customer experience.
- While many convenience retailers are still just dipping their toes into AI, the technology is quickly becoming mainstream as operators look to streamline their operations.
Dive Insight:
While many C-store retailers are implementing AI to enhance specific areas of their business, Major appears to be interested in ResultStack’s comprehensive platform, which has a primary focus on custom software development and digital transformation services. On the AI side, ResultStack’s technical capabilities include machine learning, agent systems, language model integration, predictive analytics, real-time data architecture, and platform engineering.
It is unclear how much emphasis the majors will place on each of these features. But Howard Heish, Majors’ chief information officer, said the partnership is aimed at helping the retailer, which has more than 1,000 locations in its distribution network plus more than 200 company-operated C-stores, move faster from a technology perspective.
“Our partnership with ResultStack gives us a real opportunity to address the inefficiencies that have persisted in our industry for far too long,” Heisch said in the announcement.
This isn’t ResultStack’s first foray into convenience retail. The company’s website says it works with both Pilot Farm and Cumberland Farm.
“Majors Management operates a business with a highly complex operating environment and clear stakes. Transactions are facilitated, priced, and customer touchpoints occur every minute across a national network,” ResultStack CEO Ben Farmer said in the announcement. “That’s where the AI and machine learning capabilities we’ve invested in over the years really come to fruition.”
Majors is one of several convenience retailers investing in AI this year. Other stores include Casey’s General Stores, Loop Neighborhood Market, Urban Value Corner Store, and Huck’s.
