In most traditional mall security systems, the camera is a reactive tool. They can be dozens or hundreds. Proactively monitoring this many feeds requires staffing costs well beyond most security budgets. As a result, cameras can help prevent crime and investigate after the facts. But they rarely prevent crime as it happens.
Icetana AI is changing this by converting the camera from a passive recorder to a proactive sensory. The system monitors all cameras 24/7, learning what “normal” activity looks like and instantly flags unusual things like lotering, aggressive movements, medical emergency, falls and other dangerous activities.
It also detects suspicious behaviors such as hiding faces, hiding people in unusual places and times, or moving at abnormal speeds. Icetana AI can also find people of interest and track them as they move across the properties.
The system is self-configured and automatically adapts to each camera's unique environment, with an overall traffic pattern of people and vehicles inside and outside the facility. Self-learning is ongoing and the more the system is constantly improving its accuracy, the more it is being implemented.
“Retail crime has become an undeniable crisis, especially as it is becoming increasingly well organized. Mall owners are responsible for protecting customers and retailers,” said Icetana AI CEO. Kevin Brown. “It's not enough to check video footage after the facts. They need an intelligent system that identifies crime precursors and detects the threats that unfold.
“We are in the midst of a fundamental transformation in security and building management,” said Macnica Americas president. Sebastien Dignard. “With AI, cameras have 10 times the power they used to be. They move from reactive recorders to aggressive systems that prevent incidents and reduce labor costs. They also provide smart building insights that allow retailers to use it beyond security, from traffic patterns to occupancy tracking.”
In March, Macnica announced that it would expand the distribution of Icetana AI's enterprise self-learning video surveillance systems. US and Canada.
To see a demonstration of the Icetana AI video surveillance system for GSX's mall, check out the Icetana/Macnica Booth 3404.
About Macnica Americas
Macnica Americas is a leader in engineering and fulfillment services specializing in imaging solutions, semiconductor distribution and advanced supply chain management. With its commitment to global reach and local expertise, Macnica enables companies to streamline their development cycles and achieve faster and more efficient passes to the market.
About Icetana ai
Icetana AI Limited (ASX:ICE) is a global SaaS software company that provides video analytics technology designed to identify abnormal events and unexpected behavior in real time for large surveillance networks. The company's software is integrated with existing video management systems and IP cameras.
Using artificial intelligence and machine learning technology, Icetana AI software learns and filters everyday movements, showing only abnormal behavior. This allows operators to automatically prioritize responses to both precursor activity and current incidents.
Icetana AI technology is implemented across a wide range of private, public and government industries, located at over 70 sites on five continents. For over 13 years, Icetana AI has helped customers leverage data streams from their existing security networks to improve situational awareness and gain deeper operational insights.
Media Contact
Bill RobbinsMacnica Americas, 1 512-547-0921 512-547-0921, [email protected]https://www.macnica.com/americas
Rachel Martin,icetana ai, [email protected]https://www.icetana.ai
Source: Macnica Americas
