Hublot worked with FancyTech when it launched on Chinese e-commerce platform Tmall. “The headache was that we had to produce 80 videos for 80 SKUs in a very short period of time,” Mao says. “It would be nearly impossible to do using traditional manufacturing methods.” Hublot provided FancyTech with a script describing the type of video they wanted to achieve. Their language model was able to understand the script and create prompts using Python coding language, then replicate the script for the different SKUs to create the videos. The process took two weeks, and now Hublot's Tmall flagship store features several videos created with FancyTech.
FancyTech, which also won in the Immersive Digital Experience category, is based in Shanghai with 200 employees and offices in Singapore and New York. The startup will join La Maison des Startups LVMH, the luxury group's business acceleration program within Paris incubator Station F, for a year from September. “This will be a very good start to explore further collaborations with different brands,” Mao says.
LVMH awarded a separate award for Most Compelling Use of Data, AI and Generative AI to Blng, a Los Angeles-based generative AI and virtual studio specializing in jewelry. Unlike FancyTech, Blng uses this technology to transform physical sketches into visualizations. Tiffany's recent proof of concept features a digitally generated hand that can change every aspect, from skin color to nail shape.
“in front [we had artificial intelligence]”Before, creators had to wait days to be able to preview their ideas,” says Blng CEO Valérie Leblon, who draws on her film background in digital effects. “Now we can do it in seconds, freeing up more time to design, experiment, and collaborate with others.”
Now in its eighth year, the LVMH Innovation Prize recognizes technology companies shaping the future of luxury and fashion. Last year's winner was Save Your Wardrobe (SYW), a London-based startup and repair platform that connects store representatives with tailors, shoemakers and restorers to repair clothing, shoes, jewelry and bags. Ta.
Some 1,545 startups applied this year, up from 1,300 last year, representing 89 countries and more than 40% founded by women. These were narrowed down to 18 finalists competing across six categories, all of whom will be invited to La Maison des Startups for potential collaborations with LVMH Maisons.
