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Two new studies identify LinkedIn as the top source of answers across a variety of artificial intelligence chatbots, indicating the professional social network is the leading source of AI tools and brand mentions in AI answers.
Here is the first report: SEMRushconducted an analysis of 325,000 unique prompts across ChatGPT, Google AI mode, and Perplexity from January to February 2026. SEMRush said its sample prompts “cover topics across 12 major industry categories,” and based on its analysis, LinkedIn was the second most cited for answers regarding AI, just behind Reddit.
This suggests that both LinkedIn and Reddit should be a key focus for social media marketers looking to position their brands among AI answers and leverage the increasing use of AI chatbots for discovery.
LinkedIn was one of the leading sources of AI chatbots in the world. another studypublished by data tracking platform Profound, looked at the top answer sources for AI from November 2025 to February 2026.
According to the report, its analysis shows that LinkedIn is the fifth most cited source, a significant rise from outside the top 20 in just three months.
Profound said LinkedIn is also the most cited domain for professional queries across major AI platforms, highlighting its potential as a tool to optimize AI user mentions.
data is backed up Previous reports from SEMRush and SpotlightA paper published earlier this year states that LinkedIn content, specifically LinkedIn articles, has become an important source of AI responses.
Also on LinkedIn The summary has been published We explained how we improved our AI discovery citations and added tips to help users maximize their LinkedIn presence to prioritize posting AI answers.
SEMRush also shared its own guidance on what AI chatbot tools are looking for when obtaining information.
This information can be helpful in your approach to evolving SEO and generation engine optimization strategies. The latter focuses on maximizing brand presence in AI responses.
And the use of AI tools for discovery is increasing.
According to 2026 Research conducted by SEO agency Eight Oh Two37% of consumers now start their search using AI tools instead of traditional search engines.
As AI chatbots become more prevalent, these numbers will likely rise, potentially changing the landscape of online branding and presence.
