LinkedIn is testing generative AI and will soon offer in-stream video ads, conversation ads, and thought reader ads to advertisers.
why do we care LinkedIn continues to test and roll out new tools and ad formats to help advertisers reach their target audience more efficiently on the platform, improve ROI, and increase revenue.
Testing generative AI. LinkedIn has started testing something called AI Copy Suggestions. Suggests ad headlines and text copy based on your LinkedIn page. Advertisers can choose from her five options, edit them, and apply the copy to their campaigns.
Here’s what it looks like.
Only a limited number of North American advertisers have access to AI copy suggestions in LinkedIn Campaign Manager. But the company said it plans to roll out the feature to more languages and regions in the coming months.
LinkedIn joins Google Ads, Meta, Amazon, and other platforms currently (or soon) offering generative AI to advertisers.
in-stream video ads. LinkedIn introduces pre-roll and mid-roll advertising to its network of third-party publishers.
- “These ads, which appear on mobile or desktop apps and sites, play at the beginning (pre-roll) and middle (mid-roll) of long-form video content on trusted publisher sites across the LinkedIn Audience Network,” said LinkedIn. rice field.
Conversation ads and thought reader ads. These two new ad formats aren’t new, but will be generally available starting in July.
- Conversation ads allow you to set up multiple CTA buttons (for content or offers) to collect leads. Here’s a video showing how this works:
announcement. LinkedIn announcements can be made here.
