Singapore, 22 June 2023 – A recent report, “Automation Trends in the Asia-Pacific (Including Japan) SME and Midmarket Segment: Latest Generative AI Applications Unveiled,” found that 50% of the Asia-Pacific SME and Midmarket segment It states that it plans to use a base automation application. Perfect for HCM, CRM, project management and analytical processes. As a result, there are significant opportunities for software vendors in these markets to provide solutions to enterprises and gain a competitive edge. To stay ahead of competitors, software providers in the fields of CRM, HCM, project management, and data analytics are exploring generative AI technologies to help SMEs and midmarket businesses enhance human skills and speed time to market. We’re releasing new features and tools to help you shorten. .
“Generative AI enhances productivity, efficiency and decision-making, and has transformative potential for the small and medium-sized business segment. But given the vulnerability of small and medium-sized businesses, it is important to use this technology responsibly, which benefits everyone,” said IDC Asia/Pacific SMB and Supriya Deka, Senior Market Analyst, Midsize Business Program, said.
This report focuses on generative AI announcements by vendors in specific software markets through May 10, 2023.
- Salesforce Einstein GPT – A Gen AI solution for CRM that can create personalized content to transform the customer experience.
- HubSpot ChatSpot.ai – Natural language chat-based user experience tools enable businesses to create custom reports and personalized content related to marketing, sales, and customer service so they can better serve their customers.
- UKG Brings Google Cloud’s Gen AI Capabilities to HCM Suite – UKG uses large-scale language models to build conversational interactions with HCM solutions to reinforce employee requests and understand how business decisions impact employee engagement. announced a partnership with Google to provide insights from
- Atlassian Intelligence – Gen AI capabilities will be built into the company’s work management cloud product, giving users greater control over their data.
- Tableau GPT and Tableau Pulse – Built to deliver a personalized analytics experience to users in a plain language format, enable on-demand exploration, accelerate data model and dashboard creation, and enable enterprises to scale analytics. A new experience set.
- CLAIRE GPT by Informatica – Informatica aims to help companies optimize data management and automate functions such as data governance and organization of customer data.
These announcements are detailed in IDC’s Perspective Report, “Automation Trends in the Small and Midsize Market Segment in Asia/Pacific (Including Japan): State-of-the-Art Generative AI Applications Unveiled” (IDC #AP50329223). This report focuses on enterprise automation trends across the Asia-Pacific region (including Japan). We also provide some of the latest announcements from vendors on generative AI capabilities in these software markets.
For more information on this IDC report, please contact Supriya Deka (sdeka@idc.com). For media inquiries, please contact Michael de la Cruz at mdelacruz@idc.com or Miguel Carreon at mcarreon@idc.com.
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