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Diving overview:
- Department store chain Kohl’s announced in a press release Wednesday that it has launched an AI shopping assistant for online and mobile app shoppers.
- The AI assistant aggregates transactions, provides personalized product recommendations, compares multiple products, and searches for products using images uploaded by customers.
- The tool can also respond to shoppers’ promotional questions, track online orders, communicate with customer service representatives, and assist with services like buy online and pick up in store.
Dive Insight:
Kohl’s new AI shopping assistant is based on the Mother’s Day gift finder released in April. The tool used Google Cloud’s Gemini Enterprise for Customer Experience to deliver customized gift ideas based on the recipient’s hobbies, interests, and style.
The retailer is once again leveraging Google’s infrastructure to power its new AI shopping tools.
Kohl’s is now using conversational queries to expand the capabilities of its tools to help shoppers find the products they want, inspire a new look, find the right gift, and more, no matter the occasion.
“As we continue to enhance the experience, our goal remains the same: to leverage technology in practical ways that make shopping simpler, more personal, and more useful,” the company said in an announcement.
Kohl’s is following in the footsteps of other major retailers that have developed their own AI assistants, including Macy’s, Michael’s and Lowe’s. The home improvement retailer has launched both Mylow for shoppers and Mylow Companion for store staff.
Kohl’s saw net sales decline 1.7% year-over-year in the first quarter, and profits fell 1.1%. Net loss for the quarter narrowed by $1 million to $14 million.
