UK-based product analytics company Kouo is an AI-powered sentiment analysis platform that helps businesses interpret real human emotions and drive business metrics.
LONDON, UK, June 6, 2023 (Globe Newswire) — Kouo, a pioneering product analytics company, has announced the launch of its revolutionary AI-powered sentiment analysis technology. Kouo is designed to assist strategy teams within an organization, enabling product teams to implement data-driven improvements that enhance key business metrics. By quantifying and analyzing real human emotions, Kouo enables businesses to understand user behavior, prioritize feature development, and create personalized experiences that adapt to the user’s dynamic state. will be able to provide
Product teams traditionally face the challenge of prioritizing features and understanding their impact on business metrics. Kouo addresses these challenges by providing valuable insight into how users interact with products and the underlying emotions that drive user behavior. His Kouo technology, which leverages AI and sentiment analysis, enables product teams to make informed decisions about feature development, leading to measurable improvements in key business metrics.
In the pre-launch phase, Kouo’s beta client saw up to 30% better retention by leveraging only emotional insights. Adapting content based on emotion further increased retention by up to 60%.
“The strategy team owns the business metrics, but it is the product team that implements the necessary changes. Kouo’s technology serves as a powerful tool to bridge the gap between the strategy and product teams. The solution enables product teams to overcome information overload and gain unbiased insight,” said Shaan Bassi, founder of Kouo.
Traditional methods of gathering user insights, such as surveys and interviews, are often subject to bias and limited interpretation. Kouo’s AI-powered technology removes these limitations by analyzing user sentiment and connecting it with observed behavior, without the need for user input. This helps companies understand why users behave the way they do and uncover the underlying motivations that drive user engagement.
In addition, Kouo’s technology facilitates personalized experiences tailored to users’ unique emotional states. Kouo enables businesses to deliver content and interactions that adapt to user needs in real time. For example, the app understands a user’s emotional response to music over time and generates highly personalized playlists that adapt to the user’s evolving tastes and mood of the day.
“Our technology not only helps companies develop better products, but also enhances their ability to engage with their users on a more empathetic level. It gives apps the ability to understand emotional states and deliver highly personalized experiences.” This enables apps to interact with users in more meaningful and impactful ways, increasing user satisfaction and Improves retention. added Sean Bassi.
Kouo’s AI-powered sentiment analysis technology is available for both iOS and Android. The company primarily works with strategy teams within his B2C, mid-market, and enterprise-level app companies across a variety of industries including health and wellness, music streaming, gaming, and EdTech.
Media contact:
Name: Shaan Bassi
Email: info@kouo.io
