Top technology coaches in the real estate industry join KW MAPS Coaching
Austin, Texas, December 17, 2025–(BUSINESS WIRE)–Keller Williams Realty LLC (KW), the world's largest real estate franchise by number of agents, announced that Patrick Ferry has joined KW MAPS Coaching, KW's coaching division, as KW MAPS Coaching's senior advisor in digital marketing and as a full-time coach for one-on-one and group coaching clients.
Effective immediately, Mr. Ferry will serve as a senior advisor and lead KW's coaching and training efforts, specifically to help KW-affiliated agents, real estate teams and market centers build online brands and AI-first businesses.
“We are proud to welcome Patrick to Keller Williams, where he will help agents grow, compete and become leaders in a digital-first world,” said Cody Gibson, vice president of KW MAPS Coaching.
“Patrick is the ultimate real estate technology and digital media coach,” Gibson said. “He is one of the few people who understands and can coach at the highest level both how to build a real estate business and how agents can succeed with digital media.”
In 2026, Ferry will be speaking at Keller Williams' largest annual training conference, Family Reunion, in Atlanta in February and will be coaching alongside KW Executive Chairman and Co-Founder Gary Keller as part of a monthly mastermind group for KW-affiliated agents and real estate teams.
“Gary and KW have always been focused on the next version of the agent, not just the next transaction,” Ferry said.
“As part of KW MAPS Coaching, we coach our agents to build assets, specifically $3 million in assets that grow over time: a highly productive database, a geographic area that they own, and a digital marketing machine that works while they sleep,” Ferry said.
“As these assets are running, people start referring you, algorithms start recommending you. That's not the hustle. That's the architecture. That's the KW way,” Ferry says.
In 2025 alone, Ferry's active coaching roster of more than 65 elite agents and teams generated more than $1.3 billion in sales. His clients range from emerging solo agents to large real estate teams.
For more than 20 years, Ferry has been a catalyst for real estate professionals determined to build profitable, scalable and purposeful businesses.
Raised in one of the most influential coaching families as the youngest son of Mike Ferry, the founder of modern real estate coaching, Ferry has created a unique identity by blending timeless sales fundamentals with cutting-edge digital marketing, AI-driven systems, and business architecture.
