JioHotstar, India’s largest streaming platform, is hiring for the above. 75 employees placed in AI-focused roles as it builds New division dedicated to generative AI and machine learning. According to Variety, the company is hiring engineers, researchers, designers, and product specialists to expand its use of AI in content creation, personalization, and audience engagement.
The hiring drive follows a series of AI-related appointments and investments by JioStar, the media company behind JioHotstar. Earlier this year, the company appointed Stephan Bugaj, a former executive at Genvid Entertainment, Pixar and Telltale Games, as senior vice president of generative AI content and technology. His responsibilities include developing AI-assisted content pipelines, interactive storytelling formats, and new entertainment experiences.
The new AI unit focuses on entertainment applications. This team develops AI products for entertainment. Areas of work include content discovery, recommendation systems, conversational interfaces, audience interaction tools, and generative media technologies.
Some of the positions are based in Bengaluru and are involved in developing large-scale language model applications, machine learning systems, and AI-powered user experiences. The company is also hiring for roles in AI research, product management, and design.
Part of a broader AI push: The recruitment drive comes as JioStar expands its use of AI across its media business. Reliance Industries’ FY26 annual report states that the company plans to integrate AI into content creation, recommendation systems, personalization, localization, and audience engagement. We’re also introducing conversational content discovery and testing AI-assisted production workflows. JioHotstar reported an average of 451 million monthly active users in FY26.
Earlier this year, JioHotstar hired senior executives from Google, Flipkart, CRED, and ShareChat for roles related to discovery, personalization, ad technology, and viewer experience. Some of them have experience working on recommendation systems, search products, and generative AI applications.
Previous AI content experiments: Platform released in 2025 Mahabharat: Ek Dharmayudan AI-powered series that used AI-generated visuals and production techniques to bring Indian epics to life in short form.
The company cites this project as an example of AI integration in content creation. However, some viewers have criticized the use of AI to adapt culturally significant stories.
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