It was founded in late 2023 by Dr. Dean Reitersdorf and Dr. Moshe Shareff. The company specializes in real-time video generation using artificial intelligence, and is positioned at the forefront of creative applications in gaming, media and consumer technology.
2 View the gallery
Dr. Dean Leitersdorf and Moshe Shalev
(Photo: Yuval Chen))
The latest round featured participation from existing investors Sequoia Capital, Benchmark and Zeev Ventures, as well as new supporters such as Aleph VC and several well-known angel investors.
“Early investors saw a 1,000x return on investment,” CEO Leitersdorf told Ynet. “I believe we can see the next one 10,000 times.”
Decart's proprietary technology allows users to generate interactive video content via streaming in real time. This may not be available yet from other AI companies that normally produce video for a few seconds. Its first model, Oasis, attracted Elon Musk's attention for its ability to create playable video games on the fly. The second model, Mirage, is able to modify and generate video content from any source, attracting praise from Meta CEO Mark Zuckerberg.
Leitersdorf said the company has already generated revenues for millions and is approaching profitability as it uses less than $10 million of its previous funds.
“There's a huge demand for Mirage,” he said. “This is the first time I've actually used AI in a game. Nothing has changed in the game since GPT was launched.”
While Decart sees the potential of the corporate sector, such as real estate marketing, entertainment venues and cloud services, Leitersdorf describes the company as “trillion dollar space,” with its focus primarily on the consumer market.
He added that Decart is working with major tech companies but rejected their names. “At the end of the day, the key is that people use decals.”
The company plans to release Mirage-based experiences in versions that mimic FaceTime, Zoom, YouTube, VR environments and more. Leitersdorf said Decart aims to “not replace it, not integrate it” with existing platforms.
“Tiktok, YouTube, FaceTime, Snapchat, Netflix and the gaming will rule this world,” he said. “That's going to be us.”
2 View the gallery
Over the past year, Decart has grown from 15 to over 60 employees, with offices in northern Israel, San Francisco and New York. The new funding will support further research and development, infrastructure expansion and aggressive employment.
The company's initial revenue came from licensing GPU-optimized technology to AI labs and cloud providers. That same technology supports DeCart's video model, which can reduce production costs from hundreds of dollars per video, or even thousands to under 25 cents.
Additionally, demand for the company's APIs is rising, and is expected to be released soon and another major source of growth.
Decart's engineering team includes former members of Israeli technical units with expertise in low-level programming, high-performance computing, and chip optimization. This deep blend of technical skills and product vision allowed the company to expand quickly.
“Decals are one of the most impressive AI investments we've seen,” said Sean Maguire, partner at Sequoia Capital. “They solve very difficult technical problems with speed and accuracy.”
Benchmark's Victor Lazarte said the company has turned the breakthrough into an affordable, practical tool. “They unleash a whole new world of creativity and applications.”
Oren Zeev, founder of Zeev Ventures, said the company is already beyond its ambitious establishment vision.
