Powered by Databricks, Invoca’s new AI messaging agent integrates first-party journey and intent data to power secure, two-way customer conversations and drive revenue via SMS.
Santa Barbara, California, November 13, 2025 /PRNewswire/ — Invoca, Leader Revenue executiontoday announced the details of how it works. newly released AI Messaging Agent was developed using Databricks for speed, scalability, and performance.
Mr. Invoca AI messaging agent – SMS AI Agent Powered by First Buyer Journey – Integrate and enable first-party journey and intent data to instantly engage with buyers via SMS, answer questions, qualify leads, and convert missed calls and abandoned forms into revenue. Pre-trained on each brand’s highest converting customer conversations, we deliver enterprise-grade on-brand conversations that drive measurable ROI.
By leveraging the Databricks Data Intelligence Platform, Invoca can deliver higher-performing, enterprise-grade AI models built uniquely for each brand and trained solely on their own conversation and journey data. This technology enables Invoca’s AI messaging agents to operate securely at scale with unified data governance and built-in privacy. This is an essential feature for enterprise brands that rely on trusted first-party data.
Teresa Dietrich, chief technology officer at Invoca, said: “Databricks helps leading brands get the most out of their enterprise data.” “Databricks Data Intelligence Platform enables Invoca to deliver secure, scalable, and high-performance AI solutions. We enable brands to responsibly enable their data and monetize every buyer interaction.”
The main benefits are:
- Real-time data activation Personalize every buyer interaction and drive conversions.
- Unified data governance Ensure secure and compliant AI performance at scale.
- Accelerate AI training and deployment Deliver measurable ROI from first-party data.
Dan Morris, Global Head of Marketing Solutions GTM at Databricks said: “By integrating and enabling first-party data with Databricks, Invoca can build and scale trusted AI solutions that deliver personalized interactions and measurable business outcomes for corporate brands.”
About Invoca
Invoca is an AI-powered revenue execution platform that connects marketing, commerce, and contact center teams to orchestrate seamless buyer journeys and turn every interaction into measurable, profitable growth. The Invoca platform features deep integrations with leading technology partners, enabling revenue teams to connect paid media investments to business outcomes, improve digital engagement, and convert more leads into sales.
Invoca’s AI vision is focused on using trusted first-party data to deliver intelligent, reliable, and empathetic AI – connecting digital and human experiences to build lasting customer relationships. Top consumer brands such as AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon rely on Invoca to drive profitable growth. Invoca has raised $184 million from major investors including Upfront Ventures, Accel, Silver Lake Waterman, HIG Growth Partners, and Salesforce Ventures. For more information, please visit: www.invoca.com.
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