Intellect Design Arena aims to generate revenue of Rs 1,000 crore in the next four years from its artificial intelligence platform, Purple Fabric. According to the company, Purple Fabric is built as a decision-grade AI platform rather than a standalone generative AI tool. It is designed to enable banks, financial services, and insurance companies to deploy bespoke AI agents trained on their own enterprise data and with built-in governance and auditing capabilities. The company claims that Purple Fabric is positioned to address a common problem for enterprises: AI initiatives that stall in the pilot stage and fail to deliver measurable financial impact.Arun Jain, founder, chairman and managing director of Intellect Design Arena and chief architect of Purple Fabric, said India has an opportunity to move beyond consuming global AI tools to building enterprise-grade platforms for the world. He argued that rather than replacing human judgment, AI should act as a co-strategist, allowing leaders to focus on imagination, empathy, and decision-making.The platform is claimed to be based on four pillars: Enterprise Knowledge Garden, Digital Expertise, Governance, and Model Optimization. At its core are nearly 70 ready-to-deploy digital experts who can be customized and combined based on client needs. The architecture follows a microservices approach, allowing companies to use individual components or stitch them together across workflows such as credit, fraud, liquidity, and compliance.Intellect Design reported revenue of Rs 2,577 crore in the last financial year, up 11% year-on-year. Licensing revenue increased 13% and product maintenance revenue increased 12%.
