Samsung is gearing up to outline its 2026 Device Experience (DX) sector roadmap, focused on AI-enabled consumer technology, at CES, the annual global consumer electronics and consumer electronics exhibition.
JB Park, president and CEO of Samsung Southwest Asia, said the company will unveil the next phase of AI-driven customer experiences at CES 2026. “Samsung AI appliances are approaching a new tipping point, providing a deeper understanding of users' daily lives and delivering differentiated experiences that significantly increase the value of their daily lives.”
The company will also preview new television technology at its annual event, “The First Look,” scheduled for January 4 in Las Vegas.
At CES, Samsung is expected to demonstrate updates across its consumer electronics portfolio that combine AI-based personalization and hardware-driven performance improvements. The company said these enhancements are aimed at adapting the appliance to individual usage patterns through interoperability between devices within the home ecosystem.
Samsung will be showcasing upgrades to its Bespoke AI appliance range, including new versions of its AirDresser, Laundry Combo, WindFree Pro air conditioners, and Jet Bot Steam Ultra robot vacuums. These products are positioned around features such as improved fabric care, adaptive temperature regulation, and automated cleaning workflows.
In the TV sector, Samsung will expand its lineup of Micro RGB TVs. The company said this new series represents the next version of its micro RGB display technology positioned in the premium home entertainment category.
The company will also introduce its latest Bespoke AI Refrigerator Family Hub, which is powered by an enhanced version of AI Vision. This upgrade includes integration with Google Gemini, marking the first time this technology has been included in a refrigerator. Samsung says the update improves food recognition capabilities beyond the previous limit of 37 types of fresh foods and 50 types of pre-registered processed foods, allowing for broader identification and management of stored items.
JB Park highlighted India's role in Samsung's long-term AI strategy. He said the company employs more than 10,000 engineers in the country.
“Along with our design centre, we have three R&D centers in India that contribute not only to Indian innovation but also to global products and technologies. As we focus on smart homes, connected living and AI-powered intelligent devices, I believe India will play a key role in leading global innovation,” he said.
