Avengers/Endgame Directors Joe Russo and Anthony Russo have always demonstrated how knowledgeable they are when it comes to filmmaking and production. They know what they are doing and strive to bring out the best in their audience. The Russoes are not unaware of how big an impact AI could have on movies and the Hollywood industry as a whole, as artificial intelligence gains dominance.
With the Writers Guild of America going on strike, the industry is already facing a wave of blockage. The importance of writers is just beginning to rise, and according to Joe Russo, there’s still a lot left to do. Given the rapid growth of AI, this concern is not irrelevant.
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Avengers/Endgame Joe Russo fears AI could rapidly take over industries
Artificial intelligence is rapidly taking over different parts of the world. Whether it’s creating projects or helping with small tasks, AI is playing a supporting role that people use every day. This also had a significant impact on the WGA. Writers are on strike en masse because of how easy it is for AI to replace them in scriptwriting and other aspects.
“I think everyone should be afraid of AI.” Russo said. “I don’t know if you’ve heard Drake’s ‘song’ popping up on social media, but here it is. it goes nowhere. ”
As AI becomes so pervasive, it becomes imperative that it provides services to people, rather than the other way around. Joe Russo pointed out how the whole concept of AI is essential to balancing out the WGA’s all-out effort to make AI documents unreliable. It will be important how to utilize AI so that it does not take over various industries.
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Joe Russo understands the impact of AI
Joe Russo pointed to James Cameron’s films and how his career relies heavily on artificial intelligence. Understanding how the use of technology and AI is evolving will be very important.
“When creators are proactive and creators are leading the way in using technology, if you look at James Cameron’s entire career, technology helps artists, not the other way around.” he added. “It might be a different story if companies drive adoption of the technology.”
AI is used everywhere, but nothing compares to the effort writers put into their work. AI and technology are all very important in movies like: Avengers: Endgame, Avatar, etc.
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