AI production and technology company nmatic.ai and VFX collective Alibi Studios have launched The Next Valley, touted as one of the world’s first studios specializing in combining AI tools with traditional VFX production for film, advertising and broadcast content.
Next Valley is aimed at brands, film studios, and content creators looking to AI as a new creative workflow to enhance visual storytelling while reducing the time and cost required to produce high-end content.
The partnership is led by Nick Price, CEO of nmatic.ai, and Nicolas Cotta, CEO of Alibi Studios.
At the heart of this partnership is veteran VFX executive Mark Benson, chairman of Alibi Studios, former CEO of MPC, and president of The Mill.
nmatic.ai works with global brands such as Dyson, Warner Bros., Unilever, Twinings, Investec, AB InBev, and Merck & Company, combining traditional craft with AI tools. Since its launch, the studio says it has produced over 250,000 AI-powered images and videos, all built on a hybrid pipeline that combines generative AI and traditional crafts.
Alibi Studios describes itself as a global creative production collective specializing in high-end VFX and immersive media.
The creative vision for this partnership is spearheaded by Nathalie Girard, Executive VFX Supervisor at Alibi Studios, Carl Lyttle, Chief Digital Officer at nmatic.ai, and Chris Catchpole, Chief Creative Officer at nmatic.ai.
Nick Price, founder and CEO of nmatic.ai, commented: “Hybrid AI integrated with VFX represents one of the biggest changes in content creation in a generation. By building it into our workflow from the ground up, The Next Valley can deliver the highest visual quality work faster and more cost-effectively, at a time when budgets are tight and technology feels under threat.”
Nicolas Cotta, founder and CEO of Alibi Studios, said: “Alibi will continue to use a traditional approach to VFX, but our work on The Next Valley will take collaboration to the next level, where we will not only use what AI has to offer today, but also use AI alongside Unreal Engine and other technology platforms to have a dedicated team actively developing new workflows for our clients and partners in the future.”
AI video generation startup Luma and US production company Wonder Project recently launched a new production services company that combines generative AI with traditional film production, with support from Amazon Web Services. Click here for details.
