Earlier this year, Google introduced new AI capabilities to its Google Ads platform, helping to streamline the work of many advertisers.
One of these new features comes in the form of AI video enhancements.
This is no surprise as video accounts for over 65% of all internet traffic.
Learn more about the AI Video Enhancements tutorial and how to streamline your PPC campaign optimization.
How does AI video enhancement work?
At Google Ads, AI Video Enhancement Tools use smart automation features to enhance your video in a variety of ways.
It is important to note that video enhancements are turned on by default, but you can easily turn them off at any time.
This feature is available in your Google Ads Campaign Settings.
If you are creating a new Google Ads campaign, this setting is only available if you select “Sale” as your target and “Video” as your campaign type.
From there, go to “Additional Settings” and find the AI Video Enhancement Settings.
Types of extensions available
With Google's new AI video enhancements, marketers offer two areas of optimizing current video assets.
#1: Additional video sizes and ratios
The first extension type can shoot existing horizontal video and create additional versions of vertical and square ratios for optimal viewing.
The new ratio sizes that Google can create include:
This feature helps users feel more auto-powered by creating a better user experience for users watching on mobile devices.
#2: Get a short version of video ads
Suppose you have a stellar video asset, but it may be too long to attract the attention of the user.
This new video extension uses Google AI to select key moments on existing videos to create a shorter version while maintaining the original video message and appearance.
Following Google, these short video versions will automatically start running once they pass high quality reviews.
What are the benefits of using AI video enhancements?
As the fourth quarter enters, time is important for all marketers.
Resources are trying to do more with less amounts while producing optimal PPC campaign results.
If you or your team are tied up for time or have heavy workloads, testing Google AI Video extensions can be a key helper for your creative assets.
Some important benefits of testing video enhancements include:
- Reduce workloads and budgets
- Manually optimize your creatives to lift heavy objects
- Helps to increase the effectiveness of your campaign
- It may help improve conversions
In summary
With the ability to automatically generate different video sizes and ratios and create shorter versions of longer video ads, these tools are designed to save time and reduce manual video editing efforts.
As marketers head towards the fourth quarter and face increased demand, Google's AI video enhancements could potentially reduce workloads, improve campaign effectiveness, and increase conversions while keeping them within budget constraints.
Featured Image: Monticello/Shutterstock
