One area is personalizing on-page digital interactions. “Agent AI can quickly guide consumers to suit their needs or based on consumer reviews,” said Velia Carboni, CIO at Sharkninja, a global product design and technology company. “We aim to provide an engaging and intuitive shopping experience by leveraging AI-driven solutions.” Salesforce's AgentForce also plays a key role in Sharkninja's digital transformation. It is rated by Agent AI for user browsing, product selection, recipe discovery and customer support.
For some users, net profits from AI agents can be life-changing. “We are leveraging the power of Agent AI to enhance our advice workflow,” said Siva Kumari, CEO of College College Pedule, a nonprofit organization that uses AI agents to analyze student needs, surface-related institutions and support students on the path to a university that quickly and accurately integrates information. By reducing the research time from 35 minutes to under 3 years of age, coaches can now develop better relationships and improve one-on-one guidance. As a result, speed, personalization and, if possible, university entrance will be successful.
Streamline customer support
AI agents can help automate recurring support inquiries, says Salesforce's White. He points out how 1-800Accountant, a large, virtual accounting firm in the US, uses AI agents to deflect 65% of incoming status requests. “By automating these tasks, their human colleagues can focus on the more complex client needs,” he says.
