How artificial intelligence is changing the real estate game

AI News


It took an arm and a leg to stage a house ready for sale, not to mention the hassle of moving furniture in and out of the house all the time.

These days, Alec Miles pays about $40 for a single photo, and the staging is done virtually, giving buyers an idea of ​​what their living room or den would look like without the real hassle. is shown.

Miles, sales representative for EXP Realty in London, Ontario, said:

“Real staging is very expensive, almost exorbitant, but we know the turnaround for virtual staging is 12 hours and it looks better.”

This is just one type of artificial intelligence (AI) that is changing the face of real estate in London and beyond.

Osman Omar has been working as a real estate agent in the city for five years. His ChatGPT, his AI chatbot developed by OpenAI, released in November, began helping him generate ideas on how to describe listings, acting as a “soundboard” for ideas. .

A young man sits in a nice house.
Osman Omar uses AI as a soundboard and for rewriting copy to get ideas on how to sell his house. (Provided by Osman Omar)

“It helps put together the skeleton of the information,” Omar said. “If a client wants a more professional article or a brighter and more interesting article, we can ask and get ideas.Social From his media point of view, we can hear what the public has to say. . [from a listing] And it helps to encapsulate it for different social media platforms. ”

Real estate agents have many roles, so Omar says it’s beneficial to work less so they can focus on marketing properties.

“If you’re savvy, it really helps you give your property the exposure it deserves. AI can help you.” [search engine optimization], social — it’s a good sounding board. ”

Some buyers looking for homes are also using AI, according to Miles.

“You can ask OpenAI or ChatGPT about the best neighborhoods in London, the worst neighborhoods, or neighborhoods close to schools and parks.

“It’s not personal”

“A deeper understanding of the real estate market comes from people like me,” Miles said. “I’m the one who can tell you if that house caught fire because of a meth lab — it won’t show up on ChatGPT.”

Some realtors are using AI to create their listings, but that makes them less personal, Miles said.

“Whether AI is doing it is not a personal question,” he said. “But asking the top 10 or top 5 districts in London is a great learning tool for those who are new agents or looking to add value in the industry.”

But Omar says AI won’t replace real humans in the industry anytime soon.

Talking to an agent who knows what’s going on in the market is the best way to get the best sales.– Osman Omar, Member of the National Association of Realtors

“Talking to agents who know what’s going on in the market is the best way to get the best sales.”

The next evolution will be virtual reality tours of properties, Omar added.

“I think we’ll reach a point where people will see their homes virtually. Put on your VR headset and get a feel for the place before you get out of your car and see it. Nothing can replace meeting you in person.” , it will be a preliminary screening.”

modern living room.
A virtual staged house for sale. (Courtesy of Alec Miles)

In the United States, appraisers use AI to value properties based on data and images. Mortgage lenders can make decisions based on AI-generated risk calculations, and developers can choose construction sites based on a platform dedicated to zoning regulations.

The AI-powered platform can generate property recommendations tailored to the homebuyer’s wishes. The bot will also alert you if your dream home is for sale.

CBC News asked ChatGPT about the most affordable neighborhoods in London. White Oaks, Argyle, East London, Pond Mills and Southcrest are listed.

We also asked ChatGPT about the best areas in the city for families. Here’s what the bot came up with:

Photo from openAI list of top family neighborhoods in London, Ontario. The list includes Byron, Oak Ridge, Masonville, Old North and Westmount.
AI-generated list of districts in London. (Provided by ChatGPT)



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