You’ve almost certainly heard that AI is going to take your job. We could argue about it all day long, but some smart PR pundits are suggesting how ChatGPT and other generative AI programs can be used to uplift people in the field who are just learning the tech. I’m finding
Yes, they are using AI not to take jobs away, but to make people more employable and more efficient.
“These services are helping young people entering the field to more quickly understand how to do things and be able to do a level of work that they weren’t able to do when I started. It helps,” said Chris Harihar, Partner at B2B Technology Agency. Crenshaw Communications told PR Daily.
Harihal said he didn’t go to school for communications, so no one taught him the basics of the field, such as how to write a press release. Today, generative AI can produce not just press releases, but great examples of concrete cases. kinds of press releases. Get instant notifications of new CEO announcements and layoffs to study.
“Account coordinators, account executives, and budding PR professionals have this tool to help them gain more insight into the job, provide templates and considerations, and help them write in ways that: … you don’t have to bother your boss,” Halihal explained.
Grace Williams, senior vice president of BLASTmedia, a SaaS media relations agency, also sees the potential of generative AI to help new professionals acquire knowledge in a variety of ways. This involves simply coming to an understanding of the industry in which you work.
“It’s really hard for someone in their second year to know what questions to ask the chief product officer. They have no idea,” Williams told PR Daily. “They don’t know what they don’t know.”
But generative AI will act as a beefed-up version of steroids for these new experts, providing a safe haven for asking questions that might be intimidating to hear out loud, such as What is a Chief Product Officer? increase.how teeth Is it a SaaS product? Generative AI can be explained quickly and clearly without making judgments. Even for experienced practitioners, AI can identify blind spots and generate questions that help you learn things you might not have thought to ask.
Williams also likes using ChatGPT to refine his pitches. For example, if a rookie pro suggested a pitch that was too long, in the olden days an experienced pro would have had to spend time manually editing that pitch.
“Actually, as a training tip, I can even say that it should be no more than 200 words. , you don’t have to spend time doing it,” Williams explained.
However, Halihal and Williams stressed the importance of training staff on responsible use of AI. Neither of them ever send unedited documents to their clients, and they have clear conversations with their clients about how their tools will be used in the work sent to them.
“We’re not writing anything verbatim from our generative AI product. Of course, we’re going to fact-check all the source courses or make sure we’re finding all the sources,” Williams explained. bottom.
Of course, ChatGPT is ultimately a tool, not a teacher. It is not a substitute for strong mentorship or building positive relationships with up-and-coming professionals. However, using robots in a spirit of learning, rather than simply taking the tasks assigned to them as their own, can help provide basic education and training for new hires without distracting senior team members from their work. increase.
But Harihal is optimistic about a future where new practitioners can upskill faster than ever before, thanks to the potential for AI-assisted upskilling of workers.
“I think we’ll see entry-level PR-free people move up the ladder faster, because they’ll have better tools they can use to build discussion boards. It’s from.”
Alison Carter is the managing editor of PR Daily.please follow her twitter Or LinkedIn.
