Developed to meet today's fast-paced newsroom needs, Highfield AI reduces time-consuming editing tasks such as visual asset procurement and story template population.
With broadcast graphics advances with Intelligent Automation, Highfield AI currently supports Vizrt, Unreal Engine, CGI OpenMedia, Avid Inews, Saga, ENP and more. Through direct integration with newsrooms and graphics systems, the platform can reduce manual work by up to 75%, allowing journalists to spend more time on storytelling while significantly accelerating new production workflows.
Highfield AI demonstrated a real-world use case of innovative AI-powered workflow and integration with Vizrt at the 2025 NAB show last April. The current announcement follows extensive proof-of-concept (POC) testing by major broadcasters. Participants reported significant improvements in efficiency and consistent positive results. Dedicated to help newsrooms deliver more content with faster and fewer resources, Highfield AI brings advanced AI-powered automation to your editing and production workflows.
The platform uses AI agents to analyze stories created within the NRCS system and automatically manage graphics assemblies. This includes automating time-consuming manual tasks to select templates from the broadcast graphics system, drawing in text, images and videos from the content library, and preparing a complete graphic package for editing. Highfield AI continuously learns and improves speed, accuracy and contextual understanding over time.
Below is more information about the system:
Highfield AI streamlines repetitive production tasks, but journalists and producers retain full editing control to ensure that creative standards and newsroom policies and outputs are consistent.
Highfield AI supports graphics and newsroom solutions from Vizrt, Unreal Engine, CGI OpenMedia, Avid Inews, ENP and Saga. Additional integrations are expanding reach throughout the broadcast technology ecosystem during development.
Tested by broadcasters and proven in live production
The commercial launch follows months of rigorous testing in a real newsroom environment. The Highfield AI development team worked closely with global broadcasters to verify the performance, reliability and seamless integration of the system with existing infrastructure.
“After working with broadcasters around the world, the feedback is clear and the industry is prepared for this,” said Amir Hochfeld, founder and CEO of Highfield AI. “News teams are faced with constant pressure to deliver high-quality content at unprecedented speeds. Highfield AI offers scalable, AI-powered solutions to address this challenge, improving efficiency without compromising editing standards. Early deployment results show that this technology is not ready.”
Broadcasters participating in the initial test reported an efficiency improvement of up to 75% in their graphics production workflow, allowing them to deliver high-quality visual storytelling more quickly while mitigating operational bottlenecks.
Seamless integration, immediate impact
Highfield AI is integrated into broadcasters' existing workflows, unlocking the benefits of intelligent automation while protecting investments in newsrooms and graphics technology. The platform's advanced asset tracking allows all text, images and videos used in production to be tracked, supporting both editing integrity and compliance requirements.
By automating the most repetitive aspects of graphics production, HighField AI enables editorial and creative teams to focus on storytelling and audience engagement rather than operational constraints.
The platform also democratizes access to professional-grade production capabilities, enables small teams and local broadcasters to achieve higher output quality, and helps large organizations expand their operations with higher speeds and efficiency.
Future-ready solutions for modern newsrooms
Highfield AI was first introduced at the 2025 NAB Show and attracted great interest from broadcasters and technology leaders looking to modernize production workflows and explore the role of AI in reshaping media operations.
Follow the link (Highfield AI) to learn more, live demonstrations, or request a POC.
