- X's AI video maker Grok Imagine is a live performance of SuperGrok and Premium+ Subscribers
- Grok Imagine turns the prompt into a 6-second clip loop
- The tool includes the controversial “spicy mode” for some NSFW content
Xai is pushing the Grok Imagine Ai video maker to anyone willing to pay for a SuperGrok or Premium+ subscription. Assuming you paid $30 or $35 a month, each of them you can access Imagine in the Grok app under your own tab and convert the prompts to short video clips. These last for about 6 seconds and include synced sounds. You can also upload static images and animate them into loop clips.
Grok Imagine is being added to the increasingly competitive AI video spaces, including Openai's Sora, Google's Veo 3 and Runway. Sound is not yet a feature universally available in all AI video tools, so having built-in audio is also useful for the tool.
To stand out, Elon Musk encourages people to think of it as “Ai Vine,” and links new tools to a classic, long-term, short-form video platform for Twitter.
However, this isn't just about social media nostalgia in 2014. The difference is that it's a way to blend active creation with passive scrolling.
Grok Imagine should get better almost every day. Download the latest @grok app as there are improved builds every few days. https://t.co/mgztdmx26oAugust 3, 2025
Spicy Glock
There is potentially intense controversy around Grok Imagine, and the inclusion of “spicy mode” is a limited amount of clear content generation. The system includes filters and moderation to prevent real nudity and sexuality, but users can still try suggestive prompts.
Musk himself posted a video of a slightly covered angel made with Glock Imagine. It caused quite a bit of anger and upset reactions from X.Xai users. Guardrails claim to be in place, but that doesn't stop some early testers from trying to break them.
Xai is keen to promote Grok Imagine as a way to make AI videos accessible to everyone, from creating ads to teachers, from animating lessons. Still, there are understandable concerns as to whether AI platforms, which have been so recent due to a very recent pro-Nazi statement in hot water, can trust them to share video content without influencing more hot water. This doubles the filter for spicy content.
