Grok gets endless image Gen and video Gen with sound

Xai is gearing up to introduce several major updates to the Grok app, aiming to expand its appeal to creative users and those interested in more personalized AI peers. Among the new features, the upcoming release of Valentin, the fourth Grok companion, is worth noting. Valentin is a male virtual character with interactive progression designed similar to the existing ANI companion. Valentin's assets already exist in the app, and the feature appears to focus on users who enjoy a character-driven experience with deeper, more adult-oriented content potential as users level up. This could attract female users who have responded positively to their previous peers.

However, the Imagine feature discovered through reverse engineering is a more substantial addition. The imagination will be accessible from the top bar of the Grok iOS app, which is initially limited to early access via waitlists. At this time, this waitlist is not live for users. Once activated, Imagine unlocks images and videos from Grok's new generated AI models. Users can view curated feeds of pre-created images, similar to those shown by Openai at the input prompt for SORA, remixing existing visuals, or creating new visuals. The image generation engine appears to be based on technology demonstrated in GROK 4. It supports the rapid and endless generation of myopia. Users can continue scrolling for the first variation of this type of app. The system applies a variety of video presets, including options to your favorite images, generating videos from images and allowing more adult content.

A key innovation is the video generation feature, which allows you to output four variants per request and add a soundtrack to the resulting video. This is a feature only seen on Google's VEO 3 models. Especially with “spicy” content, a relatively small number of restrictions can cause virus use when the rollout is widened. All of these new features are integrated into the GROK app itself, so users do not need individual downloads or external services, and this launch could potentially affect Xai's ecosystem. There are no solid launch dates, but Xai appears to be timing their deployment to match or rival the release of GPT-5.

As for the company's strategy, Xai continues to double its user-centric, generated AI and is rapidly expanding Grok from conversation assistants to a wider creative platform. This approach shows a clear intent to compete with both AI art tools and companion AI experiences, with an emphasis on speed, flexibility, and in-app integration. If these features work as described, they can drive a new wave of user-generated content and help Grok stand out against its major competitors.