Among the many AI treats Google threw into the crowd during its Google I/O 2024 keynote was a new video tool called Veo. OpenAI Sora rivals' waiting list is currently open for those who want early access.
From Google's early Veo demo, the video generation tool certainly looks a lot like Sora, which is expected to be released “later this year.” It promises to create videos in 1080p resolution. [be] Capture “beyond the minute” in a variety of cinematic styles, from time-lapse to aerial drone footage. You can see an example later on this page.
Veo is the engine behind an extensive tool in Google's AI Test Kitchen called VideoFX, which also helps edit existing video clips. For example, if you give it an input video along with a command, it will be able to generate additional scenery. In our example, we added kayaks to an aerial coastal scene.
However, like Sora, Veo will only be available to a select few early testers. You can apply to be one of her Trusted Testers today using the Google Labs form. Google says it “regularly reviews all submissions,” and some questions, including one asking for links to related works, may initially be available only to digital artists and filmmakers. It suggests something.
Still, the exact criteria for becoming an early Veo tester are unknown, so it's worth applying if you want to try it out.
AI video tipping point
Veo is certainly not the first generative video tool we've seen. As I mentioned when the Veo launch was first announced, Synthesia, Colossyan, Lumiere, and others have been around for a while. OpenAI's Sora also broke into the mainstream with his early music videos and the bizarre promotion of his TED Talk.
These tools have clearly reached a tipping point, as even relatively conservative Adobe has indicated plans to incorporate its generative AI video tools back into its industry-standard editor Premiere Pro “later this year.”
However, running things like Veo's diffusion transformer model and maintaining visual consistency across multiple frames requires considerable computing power, which is also a major bottleneck in broader deployment. It explains why many models are still in demo version.
Still, these tools are now reaching a stage of partial production, and becoming an early beta tester is a great way to get a feel for the tools before the inevitable monthly subscriptions are defined and rolled out. A good way to get it.
