Alphabet Inc. goog Google reportedly plans to add artificial intelligence chat and short video clips to search results amid growing threats to its dominance.
what happened: Google plans to incorporate AI conversations, shorter videos and social media posts into its search results, The Wall Street Journal reported, citing company documents and people familiar with the matter.
This reflects Google’s response to major changes in the Internet information landscape, including the emergence of AI bots such as: OpenAI chatGPT and Microsoft’s MSFTMore Bing Bing.
It also marks the tech giant’s departure from the traditional ’10 blue links’ format that has dominated search engines for decades.
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As part of this year’s search engine changes, Google visitors are encouraged to ask follow-up questions and view visuals like tick tock In response to their questions, the video, according to sources cited in the report.
The company reportedly plans to include more human voices in this new format, and may unveil a new AI chat program called “Magi” at an upcoming I/O developer conference. .
As search evolves, providing quality information and supporting a healthy and open web will continue to be core to our approach,” said a Google spokesperson.
Important reasons: Earlier this year, Microsoft incorporated OpenAI’s ChatGPT technology into its search engine Bing, enabling the system to engage in long-form interactions with users.
Google reportedly declared “Code Red” last December to address the threat posed by chatGPT. Earlier this year, the company launched its own AI chatbot. BardHowever, the implementation did not go as planned.
Google employees were previously reported to be in a ‘panic’ state after discovering it Samsung Electronics Co., Ltd. plans to replace Search with Microsoft’s Bing AI as the default search engine on devices.
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