Google plans to make searches more “personal” with AI chat, video clips and ET Telecom.

mountain view, california [US]May 7 (ANI): With a focus on serving young people around the world, Google is making its search engine more “visual, snackable, personal, and more”, according to The Wall Street Journal. We plan to make it “human”.

The tech giant is changing the way search results are displayed to include conversations with artificial intelligence, shorter videos and social media posts.

According to the WSJ, the change represents a response to major shifts in how people access information on the internet, including the emergence of AI bots like ChatGPT. They will move the service further away from its traditional format, informally known as “10 blue links,” the WSG reported, citing company documents and people familiar with the matter.

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With a focus on serving young people around the world, Google plans to make its search engine more “visual, snackable, personal and human,” according to the documents. Per the document, we plan to bring in more human voices as part of the transition and support content creators in the same way we’ve always done with our website.

At its annual I/O developer conference this week, the search giant is expected to unveil a new feature that will allow users to conduct conversations with artificial intelligence programs (a project codenamed “Magi”). has been done, another official said. matter.

Alphabet’s Google has been making minimal tweaks to the look and feel of search for years, according to the WSJ. However, this is changing with the rapid rise of AI chatbots and short-video apps such as his TikTok, both of which are attracting the attention of younger users.

According to an internal reference document outlining the company’s strategy to make changes to its search engine this year, Google plans to focus more on answering queries that traditional web search results can’t easily answer.

Google Search visitors may be prompted more often to ask follow-up questions or swipe through visuals such as TikTok videos in response to their queries, the WSJ said.

The WSJ says the company is already working to integrate some online forum posts and short videos into its search results, but internal documents and people familiar with the matter said that it may not do so in the future. will be further emphasized.

Google executives have stressed to employees that the number of active websites has plateaued in recent years, according to people familiar with the discussions. Internet users are increasingly turning to other apps for information on everything from popular local restaurants to productivity tips.

“More than an answer, we help when you don’t have the right answer,” a Google executive said in a statement.

A Google spokesperson said search was “always a very dynamic and rapidly evolving field” and the company is focusing on a long-term approach to changing its services, including the integration of AI and visual capabilities. I said I put it.

“As search evolves, providing quality information and supporting a healthy and open web will remain core to our approach,” the spokesperson added.

Google has an opportunity to lead the change in consumer behavior around internet search, but if the company doesn’t move fast enough, people will look elsewhere, according to Google’s 2005 publication. John Battelle, author of “The Search” on history, says: .

“This is a very important moment for the company and I think they are fully aware of it,” Battelle added.

As the world’s most trafficked website, Google’s search engine has handled more than 90% of searches on computers and mobile devices for years, according to data provider Statcounter.

In 2020, the Justice Department sued Google, claiming it dominated the search market. This is the most significant antitrust lawsuit since the government challenged Microsoft’s position in his PC software market in the 1990s.

Since then, several new AI-powered apps have exploded in popularity, creating new challenges for Google’s power as a portal to the Internet. Most recently, the ChatGPT bot, developed by Microsoft-backed OpenAI, sparked an alarm within Google, urging management to speed up work on a similar product.

Microsoft built the technology behind ChatGPT into its search engine Bing earlier this year, creating a version that could extend conversations with users, the WSJ said, adding that “smaller search engines are also trying to build conversational AI capabilities. We are competing and want to get users by moving faster.” than Google. ”

Millions of people use Google for important tasks, and websites such as online news outlets rely on search engines for the majority of their traffic. These factors, combined with the large amount of revenue associated with the product, make it difficult to make significant changes to search.

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