Google is bringing generative AI technology to shopping, aiming to make a leap on e-commerce sites such as Amazon.com.
The Alphabet-owned company on Wednesday will search for products using the company’s search and image recognition technology, along with features aimed at helping people understand how apparel fits them regardless of body type. announced that it has added a new feature. Additionally, Google has introduced new ways to research travel destinations and map routes using generative AI, a technology that can create text, images, and even videos from simple prompts.
“We want Google to be where consumers come to shop and where merchants connect with consumers,” said Maria Lentz, Google’s vice president of commerce, in a statement. said in an earlier interview. “We’ve always been committed to an open ecosystem and a healthy web. This is one way she’s bringing this technology across merchants.”
Google is the world’s dominant search engine, but 46% of U.S. shoppers surveyed last year said they still start their product searches and research on Amazon, according to research firm Civic Science. TikTok is also catching on, with 18% of Gen Z online shoppers turning to the platform first, according to CivicScience research. Google is eyeing some of its new AI-powered shopping exploration features aimed at reaching a younger audience.
A new virtual “try-on” feature, which launches on Wednesday, will let people see how clothes fit different body types, from sizes XXS to 4XL. The apparel will be superimposed over images of different models that the company captured while developing the feature.
Google says it was able to launch such a service thanks to a new image-based AI model it developed in-house, and the company will release a new research paper detailing its efforts alongside the announcement. It is planned. The depiction of the clothing takes into account the stretch and wrinkles of the fabric when worn, creating a realistic image. The try-on feature will begin with women’s tops in partnership with retailers such as Anthropologie and Everlane, with men’s clothing to follow.
The company also said it will start acquiring more sources of information as people try out its new “search generation experience” — a service Google first announced at its I/O developer conference last month. At this time, the service is only available through the company’s experimental Search Labs product.
Google previously announced that it uses a variety of web-based sources to display AI-generated information, such as the best family-friendly hotels for a particular vacation destination or the best waterproof Bluetooth speakers. We are currently adding his review of the AI model user for your reference.
The company is also rolling out new additions to existing Google Maps features. Immersive View, which uses AI to give people a 3D tour of his landmarks, will roll out in his four new cities: Amsterdam and Dublin, and Florence and Venice, Italy. Google is expanding the collection of landmarks available in Immersive View to over 500 across both iOS and Android apps, adding destinations such as Sydney His Harbor His Bridge and Prague Castle.
Meanwhile, Glanceable Direction will allow you to see turn-by-turn directions for walking, biking and driving modes right from your phone’s lock screen. Google says users will be able to see real-time estimated arrival times as they follow a route. This feature he will roll out worldwide in June.
Some AI features in Google Lens, an image recognition app that uses your phone’s camera to identify objects and text, have been around for a while, like finding the names of local dishes by taking pictures while traveling. I’m here. But on Wednesday, Google announced it was launching a feature that allows users to search for skin conditions using the app.
According to the company, if a user takes a picture of a rash or skin bump, Lens can find visual matches to the image, potentially helping people search. Google says the feature is intended as a starting point for research and is not certified medical advice.
