The impact of ChatGPT’s recent popularity on Google is still pretty amazing. The search giant has basically been scurrying in public over the past few months to come up with his own alternatives. Today, at his I/O conference, the company unveiled its own take on his AI implementation in search.
However, Google is starting small with an experiment dubbed Labs. This is currently only available for users in the US, English only, Chrome for desktop and Google apps for Android and iOS.
So what do you get when you try this Labs feature? Let’s take a look at Google’s example to help you get an idea. A search for “Bryce Canyon or The Arch is better for a family with children under 3 and a dog” uses generative AI to give you a snapshot of the key information to consider. There are also links if you want to learn more.
You can then ask a custom follow-up question or choose one of the suggested follow-up questions. This puts you in a new conversational mode where context carries over from question to question, finding useful starting points and “different perspectives to delve into” into your web content.
Generative AI can also help with shopping, as it can understand complex search terms. Again, searching for a product will bring up snapshots. It includes notable factors to consider and products that meet your requirements. Product descriptions include relevant and up-to-date reviews, ratings, prices and images.
Google says it’s committed to keeping users on the search page and talking to AI all day long, as well as sending valuable traffic to sites on the web. The company also believes that “advertising is an important part of how the web works, helping people find relevant products and services,” so it will continue to appear in dedicated slots across search pages. Become.
Google trains its models to “maintain high search quality standards” and promises to continue to improve them. Sign-ups for Search Labs are opening today, and you’ll get access to new generative AI capabilities “in the coming weeks.”
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