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This week we covered the new Google search spam penalty for back button hijacking. Google will also update its spam reports, which may be used for manual action. Google is aware of self-serving listicles and warns against manipulating LLMs. Google Search Console appears to be testing AI contribution reporting. Google Ads is retiring Dynamic Search Ads in favor of AI Max. Google Ads removed 8.3 billion ads, according to a safety report. Google Ads simplifies enhanced conversions by integrating them into an off/off switch. New research shows problems with the accuracy of AI summaries. Google Maps blocked 292 million reviews and removed 13 million Google Business Profiles. Google Posts repeat option has been released. Google has updated its review policy to limit references to and solicitation of staff. Google Business Profiles has also updated its identity change policy. Google has updated the Merchant Center product specifications to 2026. We’ve also updated data management for Google Ads and Google Analytics. That was the search news at this week’s Search Engine Roundtable.
This episode is brought to you by Yahoo Scout. Yahoo’s take on AI search is very interesting: an answer engine that doesn’t hide its sources. Not only do you get clear, AI-powered answers with context, we also provide powerful citations and links so you can dig deeper and verify for yourself. It’s built on the idea that trusted sources and the open web still matter. Check out Yahoo Scout at scout.com.
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