Author: Vikas Yadav
Thursday, May 18, 2023 01:44 PM (IST)
Source: JND
GOOGLE announced at the Google I/O event a number of AI products and the integration of AI into its existing catalog. In this latest series, CNBC reported that the tech giant plans to use AI in its advertising business to help YouTube influencers by recommending video ideas.
The tech giant recently detailed its PaLM 2 model, a sophisticated LLM trained on large amounts of data to provide answers in a conversational format. A “specific group” of Google is now brainstorming plans to introduce a PaLM 2-backed tool to allow advertisers to generate media material and submit video ideas to creators on YouTube. ing.
Also read: Google Bard is better than ever.Key things to know about upgraded AI models
The report says the company is experimenting with a concept of suggesting “five video ideas” depending on the domain in which the content is created. Additionally, CNBC added that PaLM 2 is testing to provide titles, descriptions, and more for videos.
The company plans to “automate advertising and ad-supported consumer services” with the help of generative AI powered by large language models (LLMs), according to internal documents, according to the media outlet. It says.
As the rush to integrate AI language models gathers momentum around the world, Google is working to incorporate new technologies into its products to stay relevant in the evolving landscape. Microsoft has a big lead over Google with the backing of OpenAI. The research firm released the world-famous ChatGPT language model last year.
Also read: How Google Improves Search with Generative AI | Everything You Need to Know
Meanwhile, speaking of competition, Meta announced an AI sandbox as a “testing ground” for advertisers to test AI tools for advertising.
The tech giant will host its annual event, Google Marketing Live, on May 23 to showcase its latest “advertising product innovations.” As with the Google I/O event, expect some AI announcements here as well. During I/O 2023, the tech giant dropped the waiting list for access to his Bard, launched the Pixel Fold and more.
