GlossAi, creator of a scalable content reuse platform powered by generative V-AI (Video AI), has announced a new announced a partnership. This means teams need to not only create content in progress at scale, but also personalize it to channel and audience expectations.
Businesses and content creators who rely on in-the-moment marketing need to create compelling content across professional and casual social media platforms. Uploading the same video to every platform risks being perceived as dull or disconnected for your brand. GlossAi allows you to transform a single video into an AI-edited video generated to run on specific social platforms.
In response, teams are increasingly relying on V-AI to save time, money, and resources. GlossAi’s co-founder and CEO, Ofer Familier, said: “Customers who traded their expensive productions for our automated V-AI instantly created exciting promotional videos for webinars, announced new features with fanfare, and captured the most impactful moments from customer testimonials. Extracting.”
GlossAi works with eToro to provide teams with a fully automated solution to convert video content of any length into short-form, channel-specific videos, images, and text. His Nir Szmulewicz, chief marketing officer of eToro, said: “GlossAi videos utilize him nearly 40% of regular participants. Each of these participants is a different user who feels more empowered to make investment decisions.”
GlossAi’s “always-on” feature has also helped companies produce moment-relevant work at scale, such as GlobalDots, which needs to edit and publish daily interviews on the fly. Working with outside teams and editors was expensive, and long turnaround times hindered their efforts. GlossAi allowed us to instantly receive reels edited for a specific platform while reducing our post-production costs by 85%.
GlossAi uses proprietary AI to identify the most important parts of a video and automatically generate edited content of different lengths for different users and different channels.
