- The solution combines agent AI and human experts to deliver always-on, scalable streaming quality assurance and intelligent incident management with step-by-step resolution recommendations and automated escalation.
new york, June 17, 2026 /PRNewswire/ — Globant Digital Native Company (NYSE: GLOB), a digitally native company that helps organizations thrive in a digital and AI-powered future, today announced the launch of Synthetic Operator, an AI pod-powered solution for live stream monitoring operations that automates real-time detection of streaming anomalies for the media and broadcast industry.
Broadcasters are under increasing pressure to deliver a flawless viewing experience across an ever-increasing number of channels and platforms, and even a few seconds of a black screen or interrupted audio can undermine viewer trust and breach service level agreement (SLA) commitments. However, monitoring still relies heavily on manual processes. Maintaining error-free performance across 24/7 coverage cycles is a major challenge for human teams, but the large talent pools required for these jobs can be costly to maintain and difficult to scale during peak seasons.
To solve these challenges, Globant’s Synthetic Operator AI Pod provides continuous, automated monitoring of live video and audio streams, running in parallel with human operators and performing checks at configurable intervals. Capture what tired eyes might miss, freeing your team from repetitive vigilance and freeing them to focus on higher-value decisions and incident response.
The main features are:
- Detect black screens, logo errors, audio and language issues, freezes, and other critical streaming anomalies in real-time.
- Intelligent incident management with step-by-step resolution recommendations and automatic escalation
- Supervised learning that refines detection models based on operational feedback allows agents to adapt and improve over time.
- Flexible scaling to monitor multiple events simultaneously
- Actionable analysis and trend reporting for continuous improvement
By embedding automated expertise directly into monitoring workflows, Synthetic Operator reduces the risk of missed errors, provides broadcasters with a scalable and cost-effective foundation for the future, and supports Globant’s broader vision to apply agent AI to transform operational workflows across the media industry.
“In live media, even a few seconds of downtime can cost a broadcaster viewers, partners, and program-defining moments.” said Steven Polster, Global Managing Director, Media & Entertainment AI Studio, Globant; “Synthetic Operator provides human teams with an intelligent layer that never sleeps, never loses focus, and that scales easily between events, allowing them to direct their expertise to highest-value decisions and quality calls.”
For more information about Synthetic Operator, please visit www.more.globant.com/ai-powered-live-streaming-solution. For more information about Globant’s AI pods, visit www.globant.com/ai-pods.
About Globant
At Globant, we help organizations succeed in a digital and AI-powered future. Our industry-focused solutions combine technology and creativity to accelerate enterprise transformation and design experiences customers love. Through digital reinvention, subscription-based AI pods, and the Globant Enterprise AI platform, we turn challenges into measurable business outcomes and turn promised savings into real impact.
- Our more than 28,500 employees are located in more than 35 countries on five continents, working for companies like FIFA, Google, Riot Games, and Santander.
- We were named a Worldwide Leader in Experience Design Services (2025) and previously recognized by IDC MarketScape as a Worldwide Leader in AI Services (2023).
- Our company has been featured as a business case at Harvard University, MIT, and Stanford University.
- We are active members of The Green Software Foundation (GSF) and the Cybersecurity Tech Accord.
- We are a global partner of OpenAI, NVIDIA, AWS, and Unity, bringing together world-class technologies to accelerate innovation across industries.
contact: [email protected]
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For more information, please visit www.globant.com.
