Consumer packaged product companies are accelerating the adoption of artificial intelligence in their operations, marketing and supply chains as they seek new ways to increase growth and efficiency in mature, competitive industries.
In May, PepsiCo announcement collaboration and Amazon Web Services PepGenx to enhance our internally generated AI platform. This partnership provides PepGenx access to a variety of multimodal and agent AI models on AWS.
“This strategic collaboration will strengthen our mature cloud strategy and unlock new levels of agility, intelligence and scalability across the company.” Atina KaniolaPepsiCo's Chief Strategy and Change Director, statement.
It spans partnerships PepsiCo Business Line Worldwide. Changes include:
- Move applications and workloads to the cloud.
- give Access to In-house Developers different Multimodal AI model and enhanced agent AI capabilities pepgenx, Via AWS.
- Enables insight into real-time ad performance, audience segmentation, hyper-personalized content, and Amazon's target marketing capabilities across customers.
- Helping to transform digital supply chain functions, including predictive manufacturing and logistics maintenance.
Shortly after the alliance, PepsiCo announced last month that it would unfold. Salesforce's Agent Force “AI Agent Manages”Key functions“Enhance customer support and operational efficiency, allowing sales teams to focus on growth and deeper client engagement.
“Accepting the AI-first world means rethinking a company where humans and intellectual agents do not coexist. statement.
Humans and AI agents can work together Faster Enables more targeted and automated marketing campaigns and promotions to customer service inquiries, more.
April, nvidia's GTC Conference, PepsiCo introduced Digital Twin Using AI to simulate and optimize operations in warehouses. This model incorporates generated AI and computer vision to test the scenario before deploying changes to physical facilities.
June Pymnts Intelligence Report:AI in Crossroads: Agent Ambitions Meet Operational Reality“We found that virtually every large organization is embracing generative AI to increase productivity. decision making And promote innovation. So are they use To Generate AI Improve Service and Item They provide to customers.
However, according to the report, the next iteration – AI agents that autonomously perform the task are giving the CEO a pause. More than half of COOs are concerned about the accuracy of the output generated by AI. flat narrow task Like Coding requires at least some human monitoring.
reference: CPG Marketing adopts a new business model for digital transformation
Unilever, Nestlé and Coca-Cola jump in
Unilevermanufacturer of pigeon, knorr, Ben & Jerry Additionally, there are several AI initiatives. One of the most recent developments is Digital twins Advertisements for products that add depth to the image where they are scheduled.
Using real-time 3D, Nvidia Omniverse, and OpenUSD, these 3D replicas add a “level of realism” that the company has never achieved before, helping to highlight its products in the sea of advertising.
Unilever's creative staff can also use a single product shot to change language, language, background, format and other variants Quick For various channels such as television, digital commerce.
“Our product twins can It will be expanded Unilever's Chief Growth and Marketing Officer will generate content faster and faster, anywhere, accurately and consistently. Esi Eggleston Bracey I said in statement. “We call it creativity at the speed of life.”
The use of digital twins not only reduces costs, but also allows Unilever to bring its products to the market faster, the company said.
For example, the brand of beauty and happiness was the first one. use Digital twins and the company is expanding now Technology include TRESEMME,pigeon, Vaseline and Clear.
Unilever said it looks at 55% Save money A fast transition of content creation at 65%. These images also elicited higher engagement with customers and were given three times more attention than traditional ones image, Double the click-through rate.
In another one use ai, unilever can Gather insights Beyond global operations do Prediction and Let me know Channel strategy.
For example, advanced modeling with AI can help salespeople predict what retailers may buy. This allows sales teams to personalize their engagement strategies, customize their loyalty programs, and plan more targeted promotions.
Using AI and image processing, photos from store displays become an important data source for sales teams. They can gain insights on the stock level More advice to retailers on product placement and merchandising.
Other CPG companies are following the lawsuit. June, Nestle It was released again Digital twins of that product for marketing purposes. These 3D virtual replicas Let me Creative team modify product packaging, change background, make other things change Adapt to local markets.
“This means new creative content can be created. It will be generated Using AI, you don't have to always reshoot from scratch,” according to the company. Blog post.
So Nestle can respond Faster Advertising campaigns on social media require six or more different ad formats to succeed, and in a fast moving digital environment where product packaging is often constantly changing.
The company worked together Accenturenvidia and Microsoft About the initiative.
This month, Nestle I said That R&D team work and IBM In invent new Generation AI Tools that can be used Find something new Type of packaging material. Nestlé said it is moving from using virgin plastic to alternative materials such as recyclable paper-based packaging.
Nestle I want to find it Not only does it protect your content, but it is also cost-effective and recyclable packaging materials.
Coca-Cola Company We actively use AI. In May, the company announced a partnership and Adobe Embedding AI into your designs at large scale. Project Fizzion, a design intelligence system, learns from designers and encodes creative intent Automatically apply brand rules to formats, platforms and markets.
This encoded intent, styleid, Action As a real-time guide In The Coca-Cola team and creative partners generate hundreds of localized ad campaign versions for faster execution.
However, it is available in Coca-Cola I had it early Miss Step in use ai. Last year, consumers criticized AI-generated Christmas promotional videos as “soulless” and “lack of actual creativity,” according to NBC News.
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