Generative AI is poised to reshape workplace efficiency and revolutionize work: KPMG study

According to a recent study conducted by KPMG, the impact of generative AI on business operations is growing rapidly, with a significant impact on employees. According to the survey results, a significant 72% of respondents believe that GenAI has the potential to significantly improve productivity within their organizations. Additionally, 66% of the participants said they expected changes in the work environment in the future, and 62% recognized his AI’s ability to stimulate innovation and facilitate the development of new products and services. I am answering.

The company believes these results confirm the growing importance of GenAI in driving organizational success and fostering creativity and progress.

“Strategic tasks will benefit most from AI adoption,” Felicia Lyon, Principal, Human Capital Advisory at KPMG, told VentureBeat. “As more tactical tasks are automated and easier access to supporting information and functionality (i.e., analytics) enhances the ability to perform those tasks, individuals are more likely to You will benefit from having more time to focus on your tasks.”

A note about generative AI

While acknowledging the positive aspects, study participants remained wary of the potential negative impacts associated with deploying generative AI.

Specifically, 47% of respondents expressed concern about job security and 41% were concerned about limited career advancement opportunities. Additionally, almost two-fifths (39%) of executives expect less social interaction will lead to more anti-social behavior in the workplace.

Lyon said these findings highlight the need for careful consideration and proactive measures to address potential challenges in integrating GenAI into organizational settings.

“Companies are addressing these concerns by deconstructing jobs and looking at jobs based on skills,” Ryan said. “Companies can see where skills adjacencies lie so they can move employees to new roles. We can see if we need to upskill our employees.”

The impact of generative AI on workforce and work in the workplace

The study found that GenAI adoption requires new talent acquisition and upskilling of existing employees, as noted by 66% of those surveyed.

In fact, 71% of these executives believe their IT/technology department needs to hire and train employees to ensure seamless integration. Therefore, during the implementation phase, executives prioritize her AI, machine learning (ML), natural language processing (NLP), text-to-speech, and text-to-speech skills.

However, even though respondents acknowledged the need to hire and train employees for implementation, 12% believe their employees are skilled enough to recruit. was only

Additionally, one-quarter of U.S. executives do not have a clear HR strategy for integrating their workforce with generative AI capabilities, and nearly one-third said they were unemployed during the implementation and integration stages. We anticipate that there will be resistance from

Fostering Responsible AI

Lyon emphasized the importance of fostering a culture of responsible AI use in hiring and upskilling employees. By helping employees understand how best to leverage her AI for business goals, she said, organizations can maintain market credibility and strengthen their employees’ internal branding. said.

“It’s important to distinguish between the skills IT needs to develop and maintain technology securely, and the skills a broader workforce needs to adopt and identify opportunities to leverage AI,” he said. Ryan explained.

Furthermore, “As organizations navigate this change, they should develop a skills ecosystem to enable leaders to rapidly analyze the current and future skills of their workforce (based on hiring plans, downsizing, and learning). It is important to ensure that.” Additionally, a consistent approach to measuring skill proficiency is critical to making informed decisions. “

Create jobs with GenAI

The study also explores the job creation potential of generative AI. 76% of US executives expect widespread adoption to have a positive effect on IT and software-related roles. The top three jobs expected to benefit include IT and software related jobs, creative jobs and customer service jobs.

However, 64% of respondents said they expect managers, including tasks such as data entry and record keeping, to face the most significant negative impact across sectors and functions.

Twenty percent of respondents say they are optimistic that generative AI will have a positive impact on manufacturing jobs, while 24% of respondents in the consumer, retail and industrial manufacturing sectors (including more than 33%) believe that the introduction of AI will adversely affect such jobs.

“Today, AI can write code and simulate tests at scale. AI-powered chatbots and synthetic voice solutions can do a lot of customer service and create images and videos,” says Ryan. said Mr. “Most of these jobs will be performed by AI, with massive improvements in speed, quality and efficiency.”

Human expertise matters

At the same time, Ryan said, “The need for human expertise and input will continue to be essential to ensure successful integration and operation of AI systems: developing prompts that add value to operating models; Processing requests, the need for early creative is essential.” idea creation. “

He said organizations should deal realistically with major disruptions, proactively upskill and reskill employees whose jobs may become obsolete, enable employees to adapt to new demands, He said liquidity needs to be encouraged.

“Employees in management positions tend to have extensive knowledge of the organization and its operations,” Ryan says. “By combining that knowledge with upskilling or reskilling, individuals can be reused more easily within the organization. Career paths will need to be rethought and the learning ecosystem tweaked to allow for it, and there may even be outplacement programs in place if future jobs aren’t available. ”

The Future of New Opportunities with Generative AI

According to Lyon, AI will fundamentally reshape business models and provide new avenues for growth, efficiency and innovation, all of which require active employee engagement. As a result, she believes AI adoption will quickly move from a competitive advantage to a mandatory requirement.

“Data and AI literacy are key to optimal AI adoption,” she said. “Thus, employees must be trained and rewarded to work with new technology and then integrate it until experimentation becomes a structured tool to continuously unlock potential. Additional roles will emerge to help ensure the quality, data privacy, cybersecurity and ethics associated with AI solutions.”

Lyon points out that generative AI implementations are still in their early stages. She suggests that organizations assess their talent strategies by developing compelling value propositions for technology talent to enhance their AI practices. Additionally, organizations need to find ways to recognize and reward responsible AI use.

“Who knows how to get work done better than the people who do it?” said the Lion. “Above all, it’s important for the leader to set the course – a shared vision of how he wants to use AI within the organization to serve the customer. , can inspire employee trust and enable them to envision the future.”