New Delhi, June 5: Three in four B2B marketing leaders in India are already using generative artificial intelligence (GenAI) applications in their marketing activities, helping them accelerate content creation (43 percent), improve cost-efficiency (39 percent) and increase productivity (38 percent), according to a new report released on Wednesday.
According to professional networking platform LinkedIn, there has been a 142-fold increase in LinkedIn members adding AI literacy skills to their profiles worldwide, with marketers topping the list: Based on the skills CMOs have added to their LinkedIn profiles in the past year, AI is the fastest-growing digital skill for CMOs worldwide. Government of India approves Rs 1,280 crore for CPGRAMS version 8.0 with upgraded technology platform, to be implemented over next two years: DARPG.
“The competitive B2B landscape and growing buyer influence has made it even more important for marketers to target larger groups. That's why building collective trust is essential, which in turn helps in brand awareness and sustained engagement,” said Sachin Sharma, director, India, LinkedIn Marketing Solutions. Microsoft Privacy Violations: The tech giant faces complaints in the EU for violating children's data protection rights.
The report surveyed over 2,000 B2B marketing leaders across the globe and further found that while 76% of B2B CMOs in India are struggling to reach buyers due to competing demand, the majority (94%) agree that relationship building is the key to success. Around 93% are optimistic about their teams' ability to grow revenue in the coming year, with 85% anticipating an increase in budgets.
(The above story first appeared on LatestLY on Jun 05, 2024 01:28 PM IST. For more news and updates on politics, world, sports, entertainment and lifestyle, log on to our website latestly.com).
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