DALLAS, July 1, 2026 (Globe Newswire) — G6 HospitalityThe company, parent company of the Motel 6 and Studio 6 brands, today announced the launch of Vision 360, an innovative subscription service that delivers professional-quality video tours to franchised properties. This new service leverages advanced AI to create an immersive real estate showcase that enables franchisees to compete more effectively in the digital marketplace while enhancing the booking process for guests.
Vision 360 produces high-quality video tours for just $20 per month. This is a fraction of the $1,000 to $1,500 that traditional professional video production costs. The service uses advanced GenAI technology that combines image enhancement, video generation, and AI-composed music to transform property images into compelling visual stories that bring your hotel listings to life. The solution was built entirely in-house by G6 Hospitality’s technology team, reinforcing the company’s continued investment in unique technology innovations focused on franchisees.
“Today’s travelers make booking decisions in seconds, making video content the most powerful tool to capture attention and build trust. Vision 360 democratizes access to professional-grade marketing content, giving our franchisees a competitive advantage without the traditional cost and complexity barriers.” said Mr. Ankit Tandon, Vice Chairman, G6 Hospitality;
“At G6 Hospitality, we are committed to building technology that simplifies franchisee operations and helps them succeed in an increasingly digital marketplace. Vision 360 reflects that commitment by transforming once complex and resource-intensive processes into intelligent, automated experiences. AI-powered automation and seamless user experience. By combining our experiences, we’ve made professional-quality video creation faster, more accessible, and more cost-effective. Our platform will help property owners compete more effectively while engaging today’s travelers, extracting more value from their existing properties, and delivering more engaging guest experiences. ” Shashank Jain, Global Head of Technology and Online Revenue, G6 Hospitality said: ”
For franchisees, Vision 360 delivers an immediate return on investment with an expected break-even of just one incremental booking per property, generating measurable returns far beyond a $20 monthly investment. The automated production process requires no filming, editing, or expertise. Franchisees simply sign up to receive a professionally produced video tour that showcases each property’s unique features while ensuring brand consistency. Video listings consistently perform better than static images across OTA platforms and are available everywhere. My6 app, G6 website, reservation channel Vision 360 is designed to drive increased engagement, increased conversions, and improved revenue performance without the capital expenditures traditionally required for professional video production.
Guests can comprehensively preview rooms, amenities, and property layouts with immersive video tours, allowing them to make confident decisions before booking. Visual walkthroughs help travelers save time by quickly assessing suitability and eliminating accommodations that don’t meet their needs. Dynamic video content, on the other hand, provides an authentic representation of the guest experience that builds trust and sets accurate expectations.
The Vision 360 product leverages an end-to-end GenAI workflow that ingests property data, generates and enhances visual content, and delivers video optimized for distribution across booking platforms. A fully automated process allows for rapid large-scale deployment while maintaining high production standards.
Vision 360 is available to all Motel 6 and Studio 6 franchisees in the U.S. and Canada through the Grow platform. The solution has already seen significant early momentum, with over 60 franchise locations opting into the service within the first 24 hours of launch.
About G6 Hospitality LLC
G6 Hospitality LLC is a leading economy lodging franchisor with approximately 1,500 economy lodging locations in the United States and Canada under the iconic Motel 6 and Studio 6 Extended Stay brands. G6 Hospitality is committed to making hospitality available to everyone through responsible business practices and unparalleled opportunities for franchisees to build a legacy through ownership. Motel 6 and Studio 6 were both recognized in the 2024 Entrepreneur Franchise 500 report, with Motel 6 ranked in the top 50 of all franchises. The Plano, Texas-based company was named a 2024 Diversity Leader by the Dallas Business Journal.
contact
Anupriya Malik
G6 Hospitality LLC:
anupriya.d@g6hospitality.com
91 97911 63065
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/34799ece-f067-4e7a-be80-14c5f2a56fe7.
