Dustin Stone, HTN Staff Writer – July 17, 2026
G6 Hospitality giving motel 6 and studio 6 Franchisees have established a low-cost way to strengthen their online presence with the launch of Vision 360, an AI-powered video platform that transforms existing property photos into professionally produced marketing videos. The service, available through the company’s Grow platform in the U.S. and Canada, costs $20 a month, compared to the $1,000 to $1,500 G6 estimates hotels typically spend on traditional video production.
Vision 360 is also part of a broader effort to modernize G6’s digital guest experience. Last year, the company introduced a redesigned My6 mobile app with an AI-powered recommendation engine that personalizes hotel search results, displays customized offers, and helps connect travelers with the most relevant Motel 6 and Studio 6 properties based on their preferences and location. G6 said the revamped app delivers faster performance and reduces booking friction, contributing to a 14% year-over-year increase in direct bookings. The My6 app and Vision 360 demonstrate how the company is applying AI to both customer acquisition and digital merchandising, combining personalized discovery with richer property presentations to improve conversion and support franchisee occupancy.
