Less than two years later, Fusion applications offer hundreds of embedded generation AI use cases, including AI agents that provide productivity improvements to Fusion Apps customers in production. A month ago, we created an Oracle AI Agent Studio for Fusion applications that customers and partners can use to show AI Agents to the workforce across the enterprise. This is the same tool that Oracle uses to provide AI agents.
Oracle's unique value proposition, embedded AI
None of all essentials or complexity
All of these AI features are provided as built-in features included in your Fusion Applications subscription at no additional cost. Oracle's unique structural advantages enable built-in AI strategies.
- Curated leading language models (LLMS) are hosted on Oracle Cloud infrastructure
- Because Oracle also provides infrastructure and data centers rather than requesting third parties, Oracle can uniquely incur the cost of providing LLM inference through the GPU as part of its embedded AI for enterprise applications.
By curating and hosting models with OCI, Oracle has reduced the friction surrounding AI adoption and quickly marketed it with embedded AI to help customers work with AI within their existing enterprise application workflows. As more companies deploy and iterate AI agents, professional needs are emerging among customers and partners that go beyond off-the-shelf AI capabilities.
Now, in addition to embedded AI, Oracle offers custom AI, offering more choices to its customers.
Unleashes endless AI
For organizations with more complex AI needs, custom AI provides maximum flexibility, scalability, and control AI-powered workflows. Custom AI is designed for AI power users who want to design, build and deploy their own AI agent workflows, allowing those agents to scale in their business without facing a usage cap.
Key Benefits of Oracle Fusion Custom AI
- Maximum flexibility and control. Scaling your business without restrictions, customizing your AI agents to meet your rigorous AI governance process needs.
- Unlimited use. Unlock innovation with unlimited use and enable teams to scale AI-driven automation in the best way for their business.
- Deep Customization. By designing your own AI agents using Oracle Fusion, deep agent customization of AI agents are used to create a permanent competitive advantage using AI that over-personifies AI.
Custom AI adds selection and control of AI conversion
An endless AI agent to expand your business beyond Oracle's packaged features
Custom AI allows you to showcase any number of fully custom agents and agent teams into production using the same AI agent studio tools that Oracle uses to configure and extend AI agents. Customers can choose the best performance model hosted by other cloud providers for their AI agents, without restrictions or keys. Customers can also deploy specialized multimodal models that can process images, audio and video.
Custom AI includes OpenAI's GPT-4 model to power AI agents. Like other GPT products offered by other companies, Oracle's GPT-4 models are hosted in Azure. In the spirit of Oracle's Multicloud strategy, other high-performance models hosted in other clouds will be introduced over time into the power of Oracle AI agents.
Similar to the built-in AI features enabled within AI Agent Studio, Oracle's custom AI allows users to create agents using natural language. No coding experience is required.
Custom AI is delivered as separate pricing within Oracle Fusion. Like other Fusion application products, Custom AI uses predictable seat-based and employee-based pricing, following the pricing approach of core fusion applications.

Choosing Embedded and Custom AI
Most Fusion application customers are expected to continue to make the most of the embedded AI capabilities included in their subscriptions, and Oracle will continue to offer new embedded generation AI and embedded AI agents in PACE. Some AI agent use cases require custom AI due to the complexity of the use case or other specialized requirements that Oracle built agents do not address.
With embedded AI, you do everything you do to maintain the AI agent that Oracle has built, all centered around fusion applications. Oracle curates and periodically updates the model and agent configuration for high quality results over time. Custom AI allows teams who can maintain their own AI agents over time to deploy these specialized AI agents into production to achieve endless scale, reach and automation results.
Embedded AI agents will continue to be scalable using embedded Oracle AI Agent Studio, which can connect to third-party systems, ingest customer-specific versions of documents, customize embedded prompts, and edit agent descriptions. Custom AI agents start from scratch without relying on agent templates created by Oracle. Both embedded and custom agents can be tested, deployed, and managed through AI Agent Studio.
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Embedded AI: Included in fusion applications
- Oracle-Built Genai features and AI agents using OCI-curated LLMS
- For customers who want to keep all their data in Oracle
- Oracle AI Agent Studio for Extending the AI Agents Built by Oracle
- Limited use of AI agents GPT-4*
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Custom AI: Unlimited GPT-4 and all custom agents*
- Oracle-Built AI Agent using Openai GPT-4 hosted on Azure
- Introducing your own, fully custom AI agents to production
- Multimodal agent that can handle images, audio and video
- Predictable seat-based and employee-based pricing
*plan
Oracle accepts choice and openness for the benefit of its customers. The same goes for AI agents. Currently, customers can choose to use embedded AI or custom AI or a combination of both to fully meet their enterprise automation needs with AI agents.