New Delhi: Indian technology startup Frammer AI has signed a deal with Philippines-based media network ABS-CBN as a client.
The company was founded in 2023 by former NDTV executives and develops artificial intelligence tools designed to support the way media organizations process, edit and publish video content. We currently work with entertainment, sports, and news publishers across multiple regions and languages.
As part of the initiative, Frammer AI will integrate its technology into ABS-CBN’s video production and editing workflows, covering both live and recorded content. The company also replaced Wildmoka as the broadcaster’s platform for livestream production, packaging, and distribution.
The move is expected to consolidate ABS-CBN’s video operations under a single system across live and post-production workflows.
“We believe that Frammer AI provides our teams with the most efficient and accurate platform for modern content operations. Its speed, depth, and intuitive understanding of complex content make it a strong partner. We also look forward to working with them as we build new technologies to expand our video capabilities,” said Rab Mukraj, Global CTO of ABS-CBN Group.
Frammer AI will support ABS-CBN’s content production in multiple languages, including English and Tagalog, with a focus on rapid video creation and distribution across social media platforms.
“ABS-CBN is one of the most respected media companies and we are excited to help drive digital innovation by enabling AI to maximize the quality and potential of content. We want to ensure that every video speaks to its intended audience,” said Suparna Singh, CEO of Frammer AI.
ABS-CBN operates a television and radio network serving Filipino audiences around the world through news, information and entertainment programming.
