FE News | CIM Moves To Specialize Using Smart AI In Marketing With Comprehensive Suite Of New Courses

Exciting suite of new AI (artificial intelligence) courses aimed at equipping marketers with the skills they need to take advantage of AI
Five new courses cover all aspects of AI, including copywriting, AI programmatic advertising, AI customer insights, AI-enabled content creation, and AI customer journey optimization.
A parliamentary debate was held on Wednesday, May 24 to discuss the impact and ethics of AI

The Chartered Institute of Marketing (CIM) today aims to empower marketers to master the latest and most innovative AI marketing software and effectively incorporate these exciting tools into their roles to improve their performance. announced five new course suites with

In today’s rapidly evolving landscape, it is imperative that professional marketers not only stay abreast of technological advancements, but also leverage them in impactful and ethical ways. Fortunately, CIM’s new state-of-the-art intermediate course suite offers marketing professionals, content producers, copywriters, business owners, and entrepreneurs the opportunity to master the art of leveraging the latest AI marketing tools, including: provide.

AI for copywriting – How to use AI copywriting tools to develop new and innovative ways to create content.
AI programmatic advertising – How to optimize your programmatic advertising strategy and set up effective campaigns.
Building Customer Insights with AI – How to use AI tools to build propensity models to predict customer behavior, abandonment, and value.
Content production using AI – How to use AI tools to generate text, images, animations, and videos.
AI Customer Journey Optimization – How to attract, engage, convert, and retain customers using AI tools.

CIM Strategy and Commercial Director James Sutton said:

“With the shift from purpose-built tools to generative AI, there is a great deal of focus among marketing professionals on the technology’s impact on future success. ”

“There is no doubt that the introduction of AI tools will have a profound impact on jobs, their roles in them, and how they interact with customers. It raises questions about standards, ethical considerations and job security.”

“As marketers, we need to adapt and understand what AI means for our organization, our capabilities, and our customers. Adapting quickly and approaching new technologies with integrity and professionalism is essential.”

parliamentary debate

On May 24, CIM hosted a debate with the Chartered Public Relations Association (CIPR) and discussion groups in the House of Commons to explore the potential impact of AI on marketing professionals. Executives from across marketing departments, CIM executives, and CIM members gathered to discuss the challenges posed by AI and voted that skill upskilling and lack of professionalism are more dangerous for marketers than AI. rice field. Post-debate marketer advice will be available on his CIM Content hub, and a full report of the event will be available in the coming days.

Vincent Sider, CIM AI Course Director and Digital Strategist, commented:

“Whether it’s the Pope in a down jacket or Grimes sharing 50% of the royalties with those who make songs with his voice, deepfakes of The Weeknd are ushering in the next generation of Spotify music. Be it an experience, we are already in the uncanny valley when it comes to generative AI. Beyond novelty value, how marketing roles and skills adapt to make the most of these exciting new tools, and how content creators are valued in this brave new world. There are deep questions that must be overcome over the ethical conundrum of whether to reward and reward. ”

A dynamic new course designed for marketing professionals who want to improve their efficiency and effectiveness using the latest smart AI marketing tools (no coding skills required). Five courses are now available, delivered as one-day virtual workshops. It can also be delivered on-site for corporate teams and can be customized to meet your requirements.

Learn more about CIM’s new AI course suite here.

You can read the full report of the CIM parliamentary debate here.

Our suite of AI courses includes: