Connie Lo (right) and Laura Berget of Three Ships.supply
This January, Toronto-based Clean Beauty brand Three Ships identified a surge in domestic sales through its artificial intelligence-enabled performance dashboard. It clearly tracked the brand's growth into Canadian identity.
The Three Ships team acted swiftly to update all channels throughout the marketing world with Canadian mad positioning. Over the next few months, they were able to continue to see a 477% increase in messaging-related conversions and a rise in sales trend.
“We're all about agility,” says Connie Lo, co-founder of the three ships. “Track KPIs” [key performance indicators] And since I report on a daily basis, I can diagnose it every time I see any kind of fluctuation within the market or within my performance. ”
Since its launch in 2017, the three ships have built a robust e-commerce presence, as well as their relationship with North American retailers such as Whole Foods, Credo and Detox Market. Lo says the company is on track to generate revenues of between $16 million and $20 million in 2025.
AI has become important in three ships to integrate data, support the advertising creative development process, and build custom dashboards without large coding investments. In a few seconds, the three ships can see how many touch points a cohort needs to purchase.
The bestsellers of the three ships are a clean beauty lineup.supply
In a volatile business environment, businesses are leaning more towards agile analytics and AI, driving faster and smarter decisions. That's clear in marketing. For years, businesses relied on mixed media modeling and consumer research studies for their confidence to spend campaign budgets. However, there are drawbacks.
“It takes six months to get a six-month forecast, so you shouldn't really help you anymore,” says Winston Li, founder of Toronto-based Arima, a cloud-based Consumer Insights platform.
ARIMA allows businesses to update their models weekly or monthly. This adds real-time relevance to sales forecasts and marketing investments. It's easy to pivot, Lee said.
Business leaders also need to be technology leaders, says Bernadette Osmou, president and chief marketing officer at Shawarma, Osmau, that the company will be headquartered in Mississauga, Ontario. The chain began as a sub-shop for moms and pop and grew into a 203 restaurant.
Osmow's has always adopted new technologies early, from digital screen menus to point of sale systems. They currently use AI-powered anti-fraud platforms to reduce false claims about delivery orders.
Bernadette Osmow is with his father Sam Osmow, the founder of the company, and Ben Osmow, CEO and Head of the franchise business.supply
AI is also used to enhance digital threat detection, says Palash Thakur, head of data analytics and fraud operations at Interac, a Canadian payment provider. “The industry needs real-time insights to instantly detect fraud patterns and predict fraud attempts before they attack.”
He sees generative AI and analysis as a strategic powerhouse, driving both immediate impact and future preparation. “We aim to move from reactive reporting to aggressive, predictive analytics that predict client needs in a rapidly evolving financial environment,” says Thakur.
Osmow is employing what AI can offer, but she adds that it is not an alternative to team members. “This is an efficient piece that allows them to work faster and more seamlessly. You ask, “What pain points do you have? What will make you the longest?” And they are what we see from an AI perspective. ”
