The state's fashion brands have achieved prominent engagement rates on connected television platforms. According to a report by VDO.AI, fashion brands across Spectrum recorded a special video completion rate of around 97% for their CTV campaign.
The data analysis also revealed the engagement patterns of key regionals where southern cities such as Bengaluru, Chennai, Hyderabad and Goa break through the engagement chart with a surge of 87% compared to northern cities such as Delhi, Chandigarh, Jaipur, Agra and Jaisalma.
According to the report, this growth coincides with a broader shift in the industry towards immersive, intentional advertising experiences on CTV platforms for fashion brands.
The survey revealed that fashion brands primarily utilize advanced CTV formats (DCO and API triggers), accounting for 67% of high-performance campaigns, with 23% of advanced OLV formats offering a seamless shopping experience directly within the viewing interface.
Amitt Sharma, co-founder and CEO of VDO.AI, said: “Connected TV represents the convergence of film storytelling capabilities with the precise targets that fashion brands need. Such enhanced completion rates help consumer engagement naturally rely on the quality of content meets the right viewing environment. Emotional connections with consumers.”
Arjit Sachdeva, co-founder and CTO VDO.AI, added: Explore collections and brand offerings without leaving your screen, and mimic the intuitive browsing behaviors familiar from social media and e-commerce platforms. ”
A study from VDO.AI assesses viewer behavior patterns across peak seasonal ad windows, showing that the synergy between persuasive fashion storytelling and the immersive, uninterrupted environment of CTV produces exceptional engagement performance.
